Why You Need PR as a Marketing Tool

Why You Need PR as a Marketing Tool

In the ever-evolving marketing world, there are some things that just do not change. One such thing is the use of public relations (PR) as a marketing tool. PR is one of the most powerful, if not the strongest marketing tool at the disposal of any company. Although PR...
4 Soft Content Marketing Techniques for SMEs

4 Soft Content Marketing Techniques for SMEs

In a fast paced world, marketing could be challenging most especially when people feel it is irrelevant to what they do or has little or no value it adds to their everyday activities. It has become a major challenge knowing that people immediately turn off; when they...
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