Let Your Content Go Viral

Let Your Content Go Viral

Content today has become an important part of any marketing mix. It is important to know however that you need more than great content to create a massive awareness about your brand. Although, one cannot underestimate the effect of having a stellar content, there is...
3 Reasons Pastors Should Be On Social Media

3 Reasons Pastors Should Be On Social Media

Gone are the days when pastors, churches and religious bodies choose to take the backseat in engaging the use of technology. The cyberspace being a world of its own has its pros and cons; that being said, every, and I mean EVERY pastor who wants to influence more...
Hard Selling or Soft Selling?

Hard Selling or Soft Selling?

I was at a popular eatery in Lagos and the waiter said to me, “What will you like us to offer you?”, noticing I was there to at least take something rather than just wait there and pass time like many other people often do. The frankness of his question put me off at...
3 Ways to Redeem Your Damaged Image

3 Ways to Redeem Your Damaged Image

Do you know how to redeem a damaged image? Most people don’t. In the bid to save the day, you could do more damage to the situation. The challenge here is that you may not know you are doing more harm to your reputation. If you are a public figure, you need a...
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