Are You a Start-Up? PR Can Work for You

Are You a Start-Up? PR Can Work for You

People often see Public Relations (PR) like purchasing food items in a restaurant on demand. But PR can’t be boxed. A service business is dependent in part on the media and others to tell its story, and on marketing and word-of-mouth to make the story hum....
Lessons for Public Relations Professionals

Lessons for Public Relations Professionals

If you own a public relations firm, work in the PR industry, or intend to become a practitioner, these are some Lessons for you: Leverage on networking: Meet people one-on-one. There should be no end to your network. On planes, at school, at work, at dinner, at the...
Why You Need Branding in Political Campaigns

Why You Need Branding in Political Campaigns

The practice of political branding is far older than the terms used to describe it. The fact that we still know that former US President Andrew Jackson’s nickname was “Old Hickory” probably has less to do with Jackson’s heroism during wartime than it does with...
Are You Sending the Right Message?

Are You Sending the Right Message?

Many at times we convey information to friends, colleagues, business partners, and clients. But the question on our lips should be whether the right message is being sent, or whether the readers are left more confused. Truth be told any business that wants to sail...
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