Does Your Startup Need a PR Firm?

Does Your Startup Need a PR Firm?

The Wall Street Journal reported recently that there are, over four public relations professionals for everyone journalist in the U.S. As an entrepreneur, it is your job to fight to get your story told in a place where the competition is tight. If you have ever been...
Steps to Encourage Reviews for Your Business

Steps to Encourage Reviews for Your Business

Reviews are like referrals for business. The same applies to search engines; when netizens search for products they look at the quality of reviews. When you enlist your business online, you need to be careful about your reviews. A positive review will give you more...
3 Phases in Starting Your Marketing Campaign

3 Phases in Starting Your Marketing Campaign

Today, most organisations have created a website for their business. Many have set up various social media account and have registered their presence in local business listings. Most people get it wrong; they feel they can go ahead and start posting content. They...
How to Develop a Digital Marketing Creative

How to Develop a Digital Marketing Creative

A creative is an important part of digital marketing; it is the bridge that brings thoughts to reality. Every digital marketing creative is unique. You might ask, “Why do I need a digital marketing creative?” A campaign without a creative will most likely not meet the...
How to Launch a PR Campaign

How to Launch a PR Campaign

4 Reasons You Need To Launch Your Public Relations Campaign Increase your sales PR generates brand visibility. You build visibility and grow your client base by targeting a pool of potential buyers. The publics are aware of your company as it is reinforced by PR...
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