Public Relations and Politics

Public Relations and Politics

The forthcoming US presidential election is a PR battle between both the republican and the democratic camps. Politics has long intertwined with public relations. This form of communications sets root-deep in history – from ancient Greek rhetoric to political British...
3 Reasons Online Adverts Fail

3 Reasons Online Adverts Fail

Traditional marketing techniques get results, but digital marketing has proven to be more effective. Whether it is display ads, pop-ups, web banner advertising, floating ad; or even traditional advertising, the aim of advertising is to promote a company’s product,...
How to Write a Blurb for Marketing

How to Write a Blurb for Marketing

Every business needs a blurb to serve as an overview when convincing a client or prospect. Getting to learn how to use a blurb is easy. A blurb is a promotional piece that accompanies a press release, a directory, a business or even your blog post. They summarise what...
New PR Trends That Shapes the Media

New PR Trends That Shapes the Media

In a fast changing media environment, it’s natural that the Public Relation’s agency model should evolve. New channels prompted a rethinking of the lines between PR, traditional and digital marketing. Today, forward-looking agencies are taking an integrated approach...
5 Reasons You Need a Marketing Video

5 Reasons You Need a Marketing Video

Marketing has evolved in the last decade with the advent of wide spread technology. And technology in business has come to stay. Companies are drifting from the traditional to digital advertising. To this end, they are expected to use more efficient tool to display...
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