- June 5, 2018
- Posted by: Babatunde Oladele
- Category: Social Media
Recently, live streaming has assumed a shimmering popularity in the field of digital marketing. Though new to many, it has succeeded in promoting authenticity, attracting users and increasing views. Its time-sensitive nature makes it attractive to the curious and it has proven to be economical as well.
It is projected that the video streaming market will hit $70.5 billion by the year 2021. Yet, not many social media marketers have tapped the depths of this incredible digital resource.
In 2011, live streaming began with the app YouNow. This was followed by Snapchat in 2014 and Twitter’s Periscope in 2015. Facebook launched its own live streaming sometime in 2016 and this was immediately followed by YouTube’s announcement of live streaming for mobile devices.
Why you should consider live streaming
Live streams provide certain benefits that YouTube videos and normal ads do not. It is not subject to editing, it is real time and conversational. This makes it human and genuine. The real-time element gives it the air of a conversation between friends where questions and answers can be attended to immediately with the same stroke of daily human communication. This is perfect for customer interaction, especially in addressing their complaints and questions.
A Hybrid of Communication
Live streams combine the benefits of two platforms; online videos and television. This advantage enables it to navigate and incorporate different formats like talks, interviews and TV-style broadcasts in establishing a connection with audiences.
It promises a wide reach that can be cost-effective. This works more if you know the demography of your target market and you have an idea of the best idea of your product to project to them. Live streaming provides a vast marketing tool at almost no cost.
The huge user base and popularity of live streaming are signs that it has come to revolutionise marketing for the long -haul. It is also an easy way out to the rigors of search engine optimization and content marketing, as it serves as a new way to drive traffic. Do you want to try it today? We can help you. Contact us using firstname.lastname@example.org