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Take Charge of Your Own Narrative

Take Charge of Your Own Narrative

You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance...

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Corporate Publishing is More Than You Think

Corporate Publishing is More Than You Think

Every organisation conscious of its brand recognises that corporate identity comprises a varied selection of small, but very important, essentials which conjoin to send out a single, powerful message about its brand. When it comes to corporate publishing, it is...

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The 10-Edge in Event Success

The 10-Edge in Event Success

What is the one thing every organiser hopes to achieve when planning an event? Engagement… Yes, you got that right. Successful events have just one significant advantage over other marketing efforts; engagement. The right engagement with sponsors, exhibitors,...

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Top Reasons Every Author Needs a Website

Top Reasons Every Author Needs a Website

There is more to becoming a successful author than just writing. You don’t get to the top and stay there if you don’t treat your writing as a serious career. Seeing yourself as more than just an average, run-of-the-mill writer, but an author building a career makes it...

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Brand Visibility Through Online Ads

Brand Visibility Through Online Ads

Introduction Having a great website without traffic is like building a mansion in the middle of a thick forest. The essence of building any website in the first place is to drive traffic there, and by so doing make the products and services of an organisation known to...

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Watch out for the Mice

Watch out for the Mice

Mice are intelligent creatures with complex levels of communication, which is both vocal, often beyond the auditory range of humans, and odorous.  It is thought that mice empathize with other mice. They are able to sense the experience of other individuals and this...

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Why Your Social Media is NOT Working

Why Your Social Media is NOT Working

Let's face it, social media has come to stay. These days, almost everyone and every organisation has a presence on the social media, particularly the popular ones such as Facebook, Twitter, Tumblr, LinkedIn, Instagram, Google+ and Pinterest. As at March this year,...

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Your Reputation Matters

Your Reputation Matters

A good reputation should be maintained everywhere. The good Book says, ‘a good name is better than silver and gold.’  Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so in this global village where one...

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