1. Keep Your Website Fresh. Search Engine Optimization, or SEO, is no longer just about keywords. Search engines are looking more and more for websites that are continually updated with new information or pages. “Business Card” style websites no longer work, if your website is static you are going to start dropping in the search rankings!
  2. Valuable Content Is King. You may have heard the expression “Content Is King” before, but many businesses have taken that to mean any content. That is definitely not the case! Content is like currency, you are paying your potential customers to learn more about you. If your currency has no value, you won’t get anything in return. Make sure everything you put out there is either helpful, emotional (cute, funny, sad, etc), or related to current events. And most importantly, it always has to be connected to your business’ message.
  3. Get Rid of Superfluous Social. In a rush to be relevant did you create pages for your business on every social media platform? It’s alright, we all did it, but now it’s time to delete the pages that aren’t being used. Empty or outdated social pages look bad to both consumers and search engines. If you are a law firm you probably don’t need an Instagram page, just like a soaps store doesn’t need to be on Linkedin.
  4. One Word: Mobile. Going back to your website, if it isn’t optimized for mobile devices then it should be! Not only has Google factored into their algorithm whether your website has a mobile version, more and more consumers are using their phones and tablets as their primary devices. If someone can’t read your website because the text is too small, they are going to move onto a competitor. Don’t let that happen to you.
  5. Cohesive Branding. Branding isn’t just for the big boys anymore. If someone looked at your website, Facebook business page, business card, and storefront would they know they all belonged to the same business? If the answer is no, it’s time to make sure your online and in person branding all looks the same. You want someone to recognize your website after they’ve walked past your storefront, and vice-versa. The more times a consumer sees your brand, the quicker they are familiar and comfortable with becoming a customer of your business.
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Culled from Burlingame

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