- July 1, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
What’s one tip for marketing your product or service specifically to kids or teens?
The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
A. Advertise on Music Platforms
are two things you know about most teens: they love music, and they
don’t have much money. One way to reach teens is by advertising on music
platforms with free versions (YouTube, Spotify, Pandora, etc.). Teens
are more likely to be using these free versions, and most of these
platforms have advanced advertising analytics to ensure that you’re
reaching your audience.
– Brett Farmiloe, Internet Marketing Company
A. Get Them Involved
through the commercials, and take your product on the road. Hit
high-density venues where you will find kids and teens, such as malls,
fairs, schools, etc., and bring your product to them to try firsthand.
If mom and/or dad are there to witness their children having fun with
your brand, then they will be more likely to purchase it for them over
and over again.
– Vinny Antonio, Victory Marketing Agency
A. Be Trustworthy
with teenagers, you’ll be dealing with parents who have the power to
block your access to their children. You have to make sure you’re worthy
of the trust parents need to place in you before they’ll let their
children use your product or service.
– Thursday Bram, Hyper Modern Consulting
A. Keep It Short
today’s age of 140 characters and Instagram pictures, kids and teens
have extremely short attention spans. Long sentences, lengthy
explanations and blocks of copy will not communicate your message in a
way that’s easily processed. Pictures, graphic examples and short
sentences that pop have helped ZinePak effectively market to younger
audiences quickly and efficiently.
– Kim Kaupe, ZinePak
A. Hook Their Curiosity
case you haven’t noticed, there’s a lot of noise out there. And the
things that gain the attention of teens are what makes them laugh, cry,
jeer or truly think. In building content for one of the top 50
most-trafficked websites on the Internet, we built teen content in near
real time with a unique voice and engaging visuals. Relevant content
that resonates at an emotional level is king.
– Matt Hunckler, Verge
A. Target the New Social Networks
social networks, such Instagram and Snapchat, rise fast these days. Pay
attention to what social networks kids are using, and you’ll be able to
leverage those channels to reach them. If it’s a great product or idea,
word will spread fast.
– Russ Oja, Seattle Windows and Construction, LLC
A. Be Relatable and Relevant
to kids inherently involves appealing to their inner world; their
imagination. We once developed a tea product for children, licensing a
known cartoon to brand it. For teens, social currency is a must. You
must stay attuned to current social media trends such as Instagram and
Snapchat. Being conscientious matters; do not forget parents spend on
and supervise their children.
– Arthur Ebeling, Koi Creative, Inc.
A. Reply Quickly
marketing to kids and teens, social media is where most of your target
consumers are hanging out. Social media moves fast, so when you’re
marketing to kids and teens, remember that the attention span on most of
these platforms is rapid fire. You must engage fast, be responsive to
questions and feedback and communicate in real time. Being accessible
will gain you mindshare with this audience.
– Doreen Bloch, Poshly Inc.
A. Post Sharable Videos Online
Kids and teenagers still respond to video best, but not many companies can afford a prime TV spot. The best alternative is to create exciting online videos and market them through social media channels. Once kids see their peers sharing the next cool thing, you can bet their parents will hear about it.
– Robert De Los Santos, Sky High Party Rentals
Culled from Huff Post