2014: A FANtastic Xmas

FANMilk Plc, one of the oldest and most well-known enterprises in Nigeria, saw the need to increase their brand visibility during this Yuletide season. That is why they have invited the TRW Consult Team to once again execute an integrated digital marketing and social media campaign for them. This campaign will feature strategic deployment of the major social media platforms: Facebook, Twitter, Google+, Instagram, and YouTube on the one side as well as advert placements on high-traffic sites and blogs on the Google Network. The official hashtag for this campaign is #AFANtasticXmas, which, as of the time of filing this report has already polled over 3 million impressions on Twitter.