Love is the most important human emotion of all. Shops and restaurants are often filled with lovers trying one way or the other to impress their loved ones. In short, love moves people to action. It helps us to do things that reach other people’s hearts. So when we say the words “I love you”…
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans…
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to…
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge by ex-employees targeted at former companies. These negative reviews…
A well-designed website organically grows a company’s business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts. Several factors may strip a…
Ever wondered how far a communication plan can get you? Today’s social media is a double-edged sword. On the one hand, it builds and grooms relationships. But when misused, social media can, in the wrong hands, become a ticking time bomb! When you have worked hard to build your personal or corporate brand, you realise…
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on…
Have you ever noticed that sometimes, you skip written content for appealing visual content? This is in no way a fault, or a signal of unreceptiveness. Rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often, the…
If you are even a little bit concerned about your personal brand, then you need to take control of your narrative. And here’s how you can do that
What are blogs, and why are they crucial for online reputation management? Blogs generate good content that eventually push down negative links, build trust by showing industry expertise, and is a way to get visible online. Here are some tips for excellent posts and four ways blogging is important for online reputation repair. What to…