Small and medium-sized enterprises (SMEs) account for 99% of all organizations in the EU, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is…
An online course can cement your status as an industry authority.
By 2022 the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes.
Marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing.
What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build?
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with…
When it comes to marketing your event you have so much to think about. You have to think about who you want people to see the event and how the event is going to be marketed for the public
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
According to Social Media Examiner’s annual report, in 2018 some 69 percent of marketers planned to increase their investment on Instagram and 74 percent planned to learn more about how to best use the social network.
Looking for new ways to put your brand in front of social media users?
Wondering what’s working for others?
It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.
If you run a LinkedIn company page, you may have noticed the little Analytics button.
Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: