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Political Marketing Lessons Learnt from Muhammadu Buhari
- February 17, 2020
- Posted by: TRWCBlogger
- Category: Political Marketing
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Love him or hate him, one thing no one can deny from the 2015 election victory is that you can write a thesis on the Marketing lessons or develop a marketing strategy from Muhammadu Buhari’s campaign. Millions and millions of people loved this new candidate who had contested and lost three times previously and they
6 Steps to a Marketing Communications Plan for a Startup
- February 14, 2020
- Posted by: TRWCBlogger
- Category: Management
Every startup needs meticulous planning for it to succeed and that is why entrepreneurs are always advised to create a business plan that will guide them through their startup journey. One important aspect of any business plan is the marketing plan and while one might have a well drafted plan, putting this plan into action
Marketing Mistakes Startups Make
- February 12, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
Managing your Reputation as a Public Figure
- February 10, 2020
- Posted by: TRWCBlogger
- Category: Reputation Management
Managing your reputation as a public figure in a time of crisis can save your whole career. We know the story of Maryam Booth. A disgruntled ex-boyfriend supposedly tries to extort the girl by threatening to release naked videos of her. Girl refuses and then he supposedly goes ahead. It is even worse when the
Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips
- January 25, 2020
- Posted by: TRWCBlogger
- Category: Uncategorized
Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales.
5 Tips for a Modern SEO Keyword Research Strategy
- January 24, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
Keep a healthy mix of head terms and long-tail keywords Head terms refer to short and simple keywords while long-tail keywords typically contain three or more words. Here’s a quick example: Head term: Cooking tips Long-tail keywords: How to make the best guacamole Now, one major difference is that head terms are usually much more competitive.
Video Marketing: The Future Of Content Marketing
- January 21, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on
Time to Take Control of Your Narrative
- January 20, 2020
- Posted by: TRWCBlogger
- Category: Marketing
You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
The 3 Hiring Mistakes Most Small Businesses Make
- January 17, 2020
- Posted by: TRWCBlogger
- Category: Business
Each and every employee is an investment made by the company they work for, and for a business to succeed it has to make the most of its investments. This is especially true of smaller companies and startups, which typically have fewer employees and limited investment income with which to try and net a profit.
10 Strategy Tips To Effectively Market Your Nonprofit
- January 16, 2020
- Posted by: TRWCBlogger
- Category: Business, Marketing
by Jastine Lumbres Some pointers for marketing your nonprofit. Previously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your nonprofit navigate those challenges. 1.