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Event Marketing vs. Experiential Marketing
- April 20, 2018
- Posted by: admin
- Category: Event Marketing
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Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
- April 19, 2018
- Posted by: admin
- Category: Digital Marketing
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change. The
4 Internet Marketing Methods That Will Help You Beat The Toughest Competition
- April 17, 2018
- Posted by: admin
- Category: Content Marketing, Digital Marketing
Many businesses have embraced internet marketing but have been unable to maximize their internet marketing campaigns. While, internet marketing has become indispensable in our time, the truth is that, internet marketing differs in some many ways from the known traditional advertising methods. Understanding that there is a big difference between attracting traffic to your website or
Here’s Why You Shouldn’t Focus on Your Content Marketing Results
- April 13, 2018
- Posted by: admin
- Category: Content Marketing
What do you want from your content? Pardon the italics. I’m not commenting under my breath like someone at a presidential debate. I’m just curious, because the answer differs from person to person: “I definitely want more shares from my content. More shares = more potential readers = more potential customers.” “My number one goal
How to Create and Market a Strong Political Brand in Nigeria
- April 3, 2018
- Posted by: admin
- Category: Branding, Reputation Management
Political branding is a delicate affair for both newcomers and the oldies- simply because the issues that won you the seat may not be as relevant in the next election cycle. Therefore, politicians are forced to brand and rebrand themselves with the movement of issues in the political calendar.
10 Secrets to Going Viral on Social Media
- March 29, 2018
- Posted by: admin
- Category: Social Media
Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide. If you’re an entrepreneur in this digital era, you need to
How to Create Socially Aware Video Content Without Coming Across as Fake
- March 28, 2018
- Posted by: admin
- Category: Content Marketing
With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will be the next great viral video.
Three Design Hacks For Better Website Conversion
- March 27, 2018
- Posted by: admin
- Category: Branding, Digital Marketing
Many marketers fail to take into account just how effective — or ineffective — their website’s visual interface is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther down the
4 Ways to Manage Negative Feedback in a Positive Way
- March 22, 2018
- Posted by: admin
- Category: Reputation Management
As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product. All negative feedback We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and ste.adfast in our
How to Prevent Your Product Launch from Failing
- March 22, 2018
- Posted by: admin
- Category: Marketing, Publicity & Awareness
Very often, we see entrepreneurs and brand managers seeking to launch a new product fail to run through processes like a proper market research to confirm if the market is truly in need of their product, or it wants a slight modification to the design.