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Top 5 Tips for Gaining and Keeping Sticky Customers
- November 20, 2019
- Posted by: TRWCBlogger
- Category: Marketing
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In today’s modern marketplace, gaining a customer starts with the Herculean task of gaining their attention – and then keeping it. With more options, more noise and more distraction, it has never been more important to gain highly valuable customers – and then keep them around. Your company’s churn rate – the percentage of subscribers
7 Keys to Hiring Your Start-up’s First Employee
- November 18, 2019
- Posted by: TRWCBlogger
- Category: Business
Hiring your first employee is a huge step for your start-up. In addition to the sudden sense of responsibility (you’re now in charge of someone else’s livelihood!), it’s a strong signal that your company has real merit: Someone has chosen to turn down other opportunities to help make your idea happen. And in many cases,
How to Market to a Low-Income Group
- November 13, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Low-income consumers in America are those that earn $30,000 or less in a year, according to Nielsen. In 2012, this group represented 30 percent of the population, included all ethnic groups and were expected to grow. To market to low-income groups you have to avoid perceived stereotypes, research your target markets thoroughly, design marketing that
5 Psychological Tactics Marketers Use To Influence Consumer Behavior
- November 11, 2019
- Posted by: TRWCBlogger
- Category: Marketing
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact. The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers,
7 Marketing Lessons We Can Learn From Politicians
- November 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Steve Sipress If you happen to live in a state with hotly-contested races during elections, then it’s likely that no matter how hard you tried, you weren’t able to avoid being bombarded with non-stop nonsense from various contestants in the high-stakes game of running for political office. On the positive side, here are seven
The 6 Best Advertising Strategies For Small Business
- November 6, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Successful small business owners know that there is more to building a successful business than just offering great products and services. Building and growing a small business also involves informing the world about your great products and services. For any business to survive and thrive, it needs to have customers, and the only way to
Why Writing Skills Are Crucial for All Entrepreneurs
- November 4, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
By Amy George I’ve been a writer my entire career. I love it. I also enjoy writing about what makes for good writing as well as coaching and editing others. What’s cool about being a writer is that you can always improve, and you should want to, too. You can always find a better, more succinct way
The Thin Line Between Branding and Marketing
- November 1, 2019
- Posted by: TRWCBlogger
- Category: Branding, Marketing
Branding and marketing are two crucial words that are easily mixed up by non-industry professionals. Some have stopped trying to understand the difference between the words, and have instead settled for using them interchangeably. But there is a gulf of difference between the words, more than the thin line that the title of this article
The Dark Side Of Marketing: How Adverts Destroy Businesses
- October 30, 2019
- Posted by: TRWCBlogger
- Category: Business
Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. Usually, this is how bosses think when they consider advertising, but the cons go under the
7 Bold Marketing Lessons You Can Learn From Apple
- October 28, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Max Perzon Not too long ago, for those of us who were born in the last century, Apple was an afterthought. Post-2000 the company rebranded itself in a revolutionary way. Despite the fact that they’re roughly on par with other computers and devices, they enjoy a reputation for being the best and command a