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Time to Take Control of Your Narrative
- July 19, 2019
- Posted by: TRWCBlogger
- Category: Competitive research
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You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
6 Ways to Spice Up Your Corporate Event
- July 18, 2019
- Posted by: TRWCBlogger
- Category: Events
Whether you’re planning a staff retreat, an awards ceremony or mandatory employee training, there is a plethora of ways that you can make your corporate function more enjoyable. Although the phrase ‘corporate event’ may cause some to roll their eyes, you can make the process exciting by utilizing some handy tricks. So your next function
Keep It Simple: Why Simplicity Is Key To Making Your Brand Win
- July 15, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Philip Davies So, you’ve got something people want. And out there, the economy -after the turmoil of the 2009 debt crisis, the unrest of the Arab spring in 2011 and the halving of oil prices– is characterized by occasional surges of confidence, and then, spells of caution. It was ever thus. It means that
4 Ways to Manage Negative Feedback in a Positive Way
- July 12, 2019
- Posted by: TRWCBlogger
- Category: Management
As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product. All negative feedback We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and ste.adfast in our
Top 7 Event Marketing Strategies & Ideas
- July 10, 2019
- Posted by: TRWCBlogger
- Category: Event Marketing
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play. But what would happen
How to Bounce Back After a Business Venture Goes Awry
- July 9, 2019
- Posted by: TRWCBlogger
- Category: Business
Sarah Landrum Even many of the most successful entrepreneurs have had the experience of a business venture going wrong. The intricacies of business can cause a venture to falter, even if you’re not directly responsible for the downfall. Unfortunately, the many moving cogs of a new venture can cause you to overlook essential factors,
5 Ways to Launch Your Next Product Like Steve Jobs
- July 5, 2019
- Posted by: TRWCBlogger
- Category: Case Studies
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products
4 Ways to Use Your Customer Service as a Marketing Strategy
- July 3, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Customer service and marketing are usually seen as completely separate strategies, and for good reason. Customer service professionals don’t necessarily need to have any marketing training, and vice versa. In a certain perspective, their goals are distinct from one another; marketing is all about customer acquisition, or attracting new customers, while customer service is all
Why Social Media Marketing Isn’t Enough To Promote Your Business Online
- July 1, 2019
- Posted by: TRWCBlogger
- Category: Social Media
Social media is a powerful marketing tool that can be used to reach potential customers and increase brand awareness. Because of this, many small business owners have been led to believe that having a presence on social media is enough to successfully market their business online – unfortunately, this is simply not the case. Although
5 Tricks to Step-Up Your Self Promotion Skills
- June 28, 2019
- Posted by: TRWCBlogger
- Category: Marketing
No-one wants to be super annoying, and that’s what a lot of people’s greatest fear is when they think of self-promotion. Self-promotion comes much more naturally to some people than others – the task is obviously more difficult for introverts or people that generally like to keep out of the limelight. Self-promotion also means having