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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
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You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans
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13 Golden Rules Of PR Crisis Management
- May 21, 2020
- Posted by: Publisher
- Category: Branding, Reputation Management
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to
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10 Easy Marketing Tips for Increased Brand Visibility
- May 20, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
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How to Professionally Handle Glassdoor Reviews
- April 24, 2020
- Posted by: Publisher
- Category: Branding
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge porn by ex- employees targeted at former companies. These
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5 Ways to Launch Your Next Product Like Steve Jobs
- April 22, 2020
- Posted by: Publisher
- Category: Marketing, Publicity & Awareness
Product launch is as much a science as an art. Therefore, it is as important as the whole process of conceptualising and creating the product. Statistics have it that 66% of new products fail within two years, and 99% of all innovations fail to return their cost of capital. The mode of launching the products
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6 Ways to Make Your Customers Fall for You
- April 20, 2020
- Posted by: Publisher
- Category: Marketing, Uncategorized
This week that love is in the air, people’s attention is mainly on the most important human emotion of all. Shops and restaurants are filled with lovers trying one way or the other to impress their loved ones. In short, love moves people to action, it helps us to do things that reaches other peoples
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11 Reasons Your Website Doesn’t Sell
- April 17, 2020
- Posted by: Publisher
- Category: Content Marketing, Management, Marketing
by Firas Kittaneh, CEO at One Mall Group A well-designed website organically grows a company’s business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second count. Several
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How to Become the “Coca-Cola” of Your Industry Practically Overnight
- April 15, 2020
- Posted by: Publisher
- Category: Branding, Digital Marketing, Management, Publicity & Awareness
By Scott Oldford In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about Facebook advertising and lead generation will not work. The reason: The “big guys” have arrived and brought their huge budget. Now, if you’re like me and the majority of business owners I
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5 Tips to Earn More from Digital Marketing
- April 13, 2020
- Posted by: Publisher
- Category: Digital Marketing, Marketing
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
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Improving Your Word-of-Mouth Marketing
- April 1, 2020
- Posted by: TRWCBlogger
- Category: Marketing
With the availability of the internet and social media, it is very easy to overlook the powerful impact word-of-mouth marketing has on any business. Lithium records that 92% of customers trust recommendation from friends and family more than any other form of advertising. So, as a business, how do you make these family and friends