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10 Questions to Ask Before Hiring a Marketing Agency
- May 20, 2019
- Posted by: TRWCBlogger
- Category: Marketing
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Hiring a marketing agency can help you sharpen your message and overcome immediate sales challenges to take your growth to the next level. You get to work with top creative and strategic talent without the huge overhead costs, and keep your core in-house team focused on the tactics and projects that only they can handle.
How to Increase Event Ticket Sales in Nigeria
- May 17, 2019
- Posted by: TRWCBlogger
- Category: Event Marketing
Whether it’s a movie premiere or a small gathering to discuss a new book, every event comes with its own obstacles. These challenges only get bigger if you want to profit from ticket sales. This essentially has to do with event marketing, which demands a strategy and not a casual tell your friend to tell
5 Lessons Marketers Can Really Learn From Donald Trump
- May 15, 2019
- Posted by: TRWCBlogger
- Category: Case Studies
“Regardless of what happens in November, the Presidential election will be remembered as a testimonial to the power of marketing.” So said AdAge at the end of July, right after Donald J. Trump had clinched the Republican nomination, and at the end of a week which saw him leading Secretary Clinton in a series of
5 Common Market Research Mistakes to Avoid
- May 13, 2019
- Posted by: TRWCBlogger
- Category: Competitive research
Companies have come to rely on market research to gain insight on customer attitudes and behavior, with the ultimate goal of improving the bottom line. However, making sense of all that researched data is just as important as collating quality information. You need to interpret it thoughtfully and view it from an objective lens to
The Top 3 Reasons People DON’T Attend Your Event
- May 10, 2019
- Posted by: TRWCBlogger
- Category: Events
A popular speaker. A new business strategy. A raffle prize. Free cookies. It’s easy to think of reasons a person should go to your event and, indeed, many organizers devote the majority of their time trying to figure out their biggest attraction. While this is definitely an important use of time, it is just as important
7 Steps to Attracting Customers Away From Your Competitors
- May 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By David Howell One of the most lucrative ways to improve your business is to attract your competitor’s customers to your business. Consumers will switch brands and businesses if they can see real value, so you need to give them a pretty good reason to choose your business over your competitors. Thorough competitor analysis is
Four Product Expansion Strategies
- May 6, 2019
- Posted by: TRWCBlogger
- Category: Marketing
by Gail Cohen When a product becomes so trendy and popular competitors steal it and manufacturers can’t keep up with demand, expanding the product’s reach, scope and audience makes economic sense. There’s no shortage of marketing strategies available, but you want some that are tried and true. Try one — or all of them. A
7 Tips To Improve Your Brand Communication Strategy
- May 3, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Mandeep Singh Creating a brand is an effective strategy to reach out to your customers. But, it is certainly not a child’s play. Brand communication plays a crucial role in building a sturdy and robust brand. However, there are certain strategies and tactics that can be used in creating a persistent brand name. How
The Benefits of Outsourcing Your Event Management Needs
- May 2, 2019
- Posted by: TRWCBlogger
- Category: Event Marketing
To outsource or not to outsource? Chances are, if you are responsible for your organization’s meetings, conferences, tradeshows or events, you’ve probably asked yourself this very question at one time or another. The good news is–you’re not alone. In today’s busy climate, many corporations, associations and government agencies, finding themselves faced with overextended staff and
3 Signs You Should Rethink Your Branding Strategy
- April 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Teresa Slider When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as