Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing whatever you can…
Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling these marketing campaigns….
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative reviews, disgruntled stakeholders, and trash-talking can all do severe damage to a business. In this article, I’ll focus on what a business can do…
Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted saw social media as important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than…
Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your online PR content for greater reach, readership and results: 1. Punch up press releases via social media A/B test…
What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprising the world’s most promising young entrepreneurs. A. Advertise on Music Platforms There are two things you know about most teens: they love music, and they don’t…
Love is the most important human emotion of all. Shops and restaurants are often filled with lovers trying one way or the other to impress their loved ones. In short, love moves people to action. It helps us to do things that reach other people’s hearts. So when we say the words “I love you”…
