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A Digital Marketing Guide to Easter
- April 3, 2021
- Posted by: Irewole Oyebode
- Category: Digital Marketing
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Are you in need of ideas on how to successfully market your business during Easter? If so, then this digital marketing guide is just what you need. With over half of the world’s population being Christian, it is no secret that Easter celebrations are a big deal in many parts of the world. Like most
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Content Marketing Secrets You Wish Someone Had Told You
- March 12, 2021
- Posted by: Irewole Oyebode
- Category: Content Marketing
Before delving into our list of content marketing secrets, you should know that content marketing has now become one of the most effective means of reaching out to a target market. With a well thought-out content marketing plan, your business could connect to and build a rapport with millions of people around the world, be
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TRW Consult Honours Female Clients on Int’l Women’s Day
- March 11, 2021
- Posted by: Irewole Oyebode
- Category: News
The women honoured by TRW Consult include such notable individuals as Mrs. Ibukun Awosika, Mrs. Mobola Johnson, Mavi Isibor, Mrs. Anastasia M. Daniel-Nwaobia, and the recently appointed Director-General of the World Trade Organization, Dr. Ngozi Okonjo-Iweala, among many others.
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What Is Influencer Marketing?
- March 11, 2021
- Posted by: Irewole Oyebode
- Category: Marketing
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not understand what influencer marketing is about. Indeed, some people come across the phrase for the first time and instantly ponder, “What
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How to Create Your 2021 Marketing Strategy
- February 27, 2021
- Posted by: Irewole Oyebode
- Category: Marketing
How do you run content marketing campaigns or even create a 2021 marketing strategy for your business when the competition is fiercer than ever? Content marketing has been producing amazing results for businesses for years. For instance, studies show that a good content marketing plan will generate three times more leads at a 62% lower cost than
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How Often Should Your Business Post on Social Media in 2021?
- February 23, 2021
- Posted by: Irewole Oyebode
- Category: Social Media
Are you wondering how often to post on social media? The short answer is, “As often as you can consistently post quality content.” Quality and consistency are key to social media success. This has not changed for 2021, and it will not change anytime soon! Below, you will find helpful suggestions on when and what
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7 Content Writing Tips Experts Swear By
- February 19, 2021
- Posted by: Irewole Oyebode
- Category: Content Marketing
Every day, more and more people discover the wonderful art form that is content writing. Whether you are just starting or are already an expert, it is always helpful to remember these 7 content writing tips. So, in no order, consider the following tips: Writer, Know Thy Audience To write content that appeals to the
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Content Marketing Tips From Martin Luther King
- February 17, 2021
- Posted by: Irewole Oyebode
- Category: Content Marketing
There is a 99% chance that whenever you hear the names, Martin Luther King, the first words that come to mind are not Content Marketing but “I Have a Dream”. You are not alone. Dr Martin Luther King was not a Content Marketer, and content marketing was not a known concept in his days –
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The 3 Hiring Mistakes Most Small Businesses Make
- December 18, 2020
- Posted by: TRWCBlogger
- Category: Business
Each and every employee is an investment made by the company they work for, and for a business to succeed it has to make the most of its investments. This is especially true of smaller companies and startups, which typically have fewer employees and limited investment income with which to try and net a profit.
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3 Essentials for a Successful Brand Diversification Strategy
- December 16, 2020
- Posted by: TRWCBlogger
- Category: Branding
In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business