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MANAGING YOUR DIGITAL IDENTITY
- January 16, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
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These days, when people need to know about you, they won’t go to the library or archives. Those days are long gone. They will only type your name in a search engine and press SEARCH. And whatever they found their will inform the impressions they form about you and your business. Your digital identity –
7 Ways to Correct a Failing Marketing Strategy
- January 11, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Jayson DeMers No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for the most part, “failing.” You aren’t seeing the results you predicted,
Top 12 important Aspects to Consider before Planning an Event
- January 10, 2019
- Posted by: TRWCBlogger
- Category: Events
Parties are fun but planning them is an equally daunting task to achieve. As the day of your occasion starts getting closer, you leap into some frenzied situation that seems a bit difficult to resolve. Each and every event has its own level of planning. As you are well aware that birthdays are a lot
When (and How) to Update Your Marketing Strategy
- January 9, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may
Why Is It Important To Brand Your Business?
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be
Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
Giovanni Marsico Lady Gaga is on fire … again. With her recent breakthrough performance in A Star Is Born, she is generating a lot of Oscar buzz. In the film, Gaga plays Ally alongside Bradley Cooper’s Jack — a couple whose personal relationship struggles as Ally’s professional life takes off. With many publications betting she
9 Innovative, Brand Building Conference Marketing Ideas
- December 14, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing
To boost your event profile sometimes you need to extend beyond your standard event marketing strategies. Here’s nine creative, registration boosting conference marketing ideas to add to your promotional arsenal. Undoubtedly, if you have an annual conference, you already have a standard event planning marketing strategy. At a minimum, it includes a website, email marketing,
Top 10 Ways to Promote Without Social Media
- December 11, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like
5 Reasons You Need an Online Reputation Management Strategy
- December 7, 2018
- Posted by: TRWCBlogger
- Category: Reputation Management
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness. If you are a business owner, I’m sure you know that having a good reputation
Common Marketing Problems of Small Business Owners
- December 6, 2018
- Posted by: TRWCBlogger
- Category: Business
By: Jessie Devine As a small business owner, what would you say is your biggest marketing challenge? Some challenges small business owners face when it comes to marketing might include: not enough resources to effectively implement and carry out a marketing plan budgetary constraints to hire the right team members not sure what direction you