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5 Common Market Research Mistakes to Avoid
- September 11, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
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Companies have come to rely on market research to gain insight on customer attitudes and behavior, with the ultimate goal of improving the bottom line. However, making sense of all that researched data is just as important as collating quality information. You need to interpret it thoughtfully and view it from an objective lens to
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7 Email Marketing Tips For Marketers
- September 9, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
Marketers should always use email marketing to stay connected with their target audience. Regardless of the different strategies open to marketers today, you’ll find email marketing to be integral to your marketing campaign. This is still the leading channel for getting the best ROI. But email marketing is not a silver bullet. If your email
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How to Use Visual Content Marketing to Boost Your Business Visibility
- September 7, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
Have you ever noticed that sometimes, you skip written contents for an appealing visual content? This is in no way a fault, or a signal of unreceptiveness; rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often,
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How to Do a Competitive Analysis in 5 Easy Steps
- September 4, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
By Dan Tighe Unless you’re marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your
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How To Create A Marketing Plan
- September 2, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Uncategorized
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even if you are doing no big paid marketing or display campaigns. The number of users you can attract, how much
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4 Ways to Differentiate Your Brand in a Congested Marketplace
- August 31, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it
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9 Strategies To Revive Your Brand
- August 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
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5 Ways to Get to the Heart of Emotional Marketing
- August 26, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices
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Marketing Tips for Launching a New Product
- August 24, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Kim T. Gordon So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born
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4 Critical Steps for Building a Memorable Brand
- August 19, 2020
- Posted by: COO
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with