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  • The 3 Things You Must Do To Keep Your Brand Alive

    • July 8, 2020
    • Posted by: TRWCBlogger
    • Category: Branding
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    By Wendy Tomlinson Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing

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  • 12 Reasons you Should Outsource your Marketing

    • July 6, 2020
    • Posted by: TRWCBlogger
    • Category: Digital Marketing, Marketing
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    by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling

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  • 6 Ways to Differentiate Your Business from the Competition

    • July 3, 2020
    • Posted by: TRWCBlogger
    • Category: Branding
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    Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally

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  • 9 Tips for Marketing to Kids and Teens Successfully

    • July 1, 2020
    • Posted by: TRWCBlogger
    • Category: Content Marketing
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    By Young Entrepreneur Council What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that

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  • 7 Tips for Writing Effective Short Copy

    • June 30, 2020
    • Posted by: TRWCBlogger
    • Category: Marketing
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    Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Here are some examples: Price:

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  • 8 Ways to Do Big-Time Marketing Without Spending a Fortune

    • June 26, 2020
    • Posted by: TRWCBlogger
    • Category: Marketing
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    By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving

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  • Top 10 Ways to Promote Without Social Media

    • June 24, 2020
    • Posted by: TRWCBlogger
    • Category: Content Marketing
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    If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like

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  • When (and How) to Update Your Marketing Strategy

    • June 22, 2020
    • Posted by: TRWCBlogger
    • Category: Digital Marketing
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    Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may

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  • Why Branding Is Important in Marketing

    • June 19, 2020
    • Posted by: TRWCBlogger
    • Category: Branding
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    By Laura Lake Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important.  What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects

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  • 7 Things to Cross Off Your Content Marketing To-Do List

    • June 17, 2020
    • Posted by: TRWCBlogger
    • Category: Uncategorized
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    By Michele Linn There’s one universal thing shared by all content marketers: We don’t have enough time to get everything done, though I’m sure many of us try daily. One solution, of course, is to work more. Lots of people are doing this. I routinely trade emails with my colleagues at 10:00 at night or

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