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30 Words that Kill Your Sales Pitch
- September 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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You know what’s worse than using a traditional sales pitch? Using ineffective phrases and words that hurt your sales. Salespeople are prone to using the same phrases and words over and over again in their pitch making them sound less sincere. In other words, you may come out as a generic one-way communicator that serves
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Your SEO Checklist: 4 Steps to Optimizing Your Website
- September 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Jon Rognerud In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine
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How to Use Social Media Stories to Promote Your Business
- September 25, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
By Matthew Fritschle Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we call the internet.
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5 Tricks to Step-Up Your Self Promotion Skills
- September 23, 2020
- Posted by: TRWCBlogger
- Category: Marketing
No-one wants to be super annoying, and that’s what a lot of people’s greatest fear is when they think of self-promotion. Self-promotion comes much more naturally to some people than others – the task is obviously more difficult for introverts or people that generally like to keep out of the limelight. Self-promotion also means having
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5 Steps to Branding Your Small Business
- September 21, 2020
- Posted by: TRWCBlogger
- Category: Branding
One of the most important parts of your small business marketing plan is the creation and promotion of your brand. A brand is the image that your company projects to the public. It’s based on what you offer, who your target market is, and how you deliver on your products or services. It becomes the
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7 Signs It’s Time To Outsource Your Marketing
- September 17, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Jayson DeMers Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it keeps costs minimal. But
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Protecting Brand Reputation in the Age of Social Media
- September 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By David Benady Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes From Volkswagen to TalkTalk, companies are learning that a brand’s reputation is hard won, but easily lost. The damage to a brand’s public esteem from a scandal, disaster or accident
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Why Customer Service Is So Important For Your Branding
- September 13, 2020
- Posted by: TRWCBlogger
- Category: Branding
Exceptional customer service is an aspect of business ownership that people know is important but it can quickly fall to the wayside once things get busy. It’s easy to get wrapped up in constantly trying to get more customers but your current customers also need to feel taken care of. Many business owners toss aside
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5 Common Market Research Mistakes to Avoid
- September 11, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
Companies have come to rely on market research to gain insight on customer attitudes and behavior, with the ultimate goal of improving the bottom line. However, making sense of all that researched data is just as important as collating quality information. You need to interpret it thoughtfully and view it from an objective lens to
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7 Email Marketing Tips For Marketers
- September 9, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
Marketers should always use email marketing to stay connected with their target audience. Regardless of the different strategies open to marketers today, you’ll find email marketing to be integral to your marketing campaign. This is still the leading channel for getting the best ROI. But email marketing is not a silver bullet. If your email