How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

How to Use Social Proof for Conversions
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How to Use Social Proof for Conversions

ByTRWCBlogger

Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific…

Three Design Hacks For Better Website Conversion
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Three Design Hacks For Better Website Conversion

ByPublisher

Many marketers fail to take into account just how effective — or ineffective — the visual interface of their website is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther…

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips

ByPublisher

In this post, we show you content creation tips that adhere to the rules of writing, ensuring that you rank higher both on search engines and in your customers’ good graces. Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search…

Event Marketing vs. Experiential Marketing

Event Marketing vs. Experiential Marketing

ByPublisher

Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is…

5 Steps To Build Trust Using Content Marketing
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5 Steps To Build Trust Using Content Marketing

ByPublisher

Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…

Online Reputation Management: 4 Reasons Why Every Business Needs it
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Online Reputation Management: 4 Reasons Why Every Business Needs it

ByPublisher

Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…

5 Tips for a Modern SEO Keyword Research Strategy
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5 Tips for a Modern SEO Keyword Research Strategy

ByPublisher

With each update to Google’s search algorithm, approaches to SEO keyword research become outdated. Despite being dedicated to their SEO strategies, many businesses aren’t seeing any results due to misconceptions related to keyword research. If this is resonating with you, then you should try to get a more modern keyword research strategy. Here are a few tips to…

5 Reasons Your Brand Communication is Turning Customers Away
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5 Reasons Your Brand Communication is Turning Customers Away

ByPublisher

Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…

How to Create & Use Data-Driven Content for Link Building
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How to Create & Use Data-Driven Content for Link Building

ByPublisher

If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique and data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content…