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5 Reasons You Should Focus On A Specialty In Your Business
- January 14, 2020
- Posted by: TRWCBlogger
- Category: Business
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by Zornitsa Ivanova What’s your specialty? This is not a trick question—every business owner should be able to answer it in one concise sentence. No matter how many products or services your business offers, your business has a core specialty (some call it a core competency) and you should know what it is. Perhaps you
How to Define Your Target Market
- January 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Mandy Porta Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some say they target small-business
5 Ways To Create A Timeless Brand
- January 10, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Fabian Geyrhalter If I say “Coca-Cola,” you probably see the cursive typeface, red and white colors, curved bottles, and polar bears, right? That’s because Coca-Cola has spent decades building its brand with precise imagery, a consistent logo, and steadfast messaging. While Coca-Cola is the quintessential timeless brand, many entrepreneurs have a tough time replicating
5 Sales Lessons from the Donald Trump Campaign
- January 9, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Regardless of political affiliation, I think we can all agree that the methods of Donald Trump are producing some positive results. In today’s post, I want to share five lessons you can apply to your sales efforts in the field from “Trump for President.” Lesson #1 – Don’t be afraid to make a big move
5 Tips for Moonlighting Entrepreneurs
- January 7, 2020
- Posted by: TRWCBlogger
- Category: Business
It’s no secret that many new ventures are started when founders are working at other companies. Indeed, the chart below reveals that most businesses that are incorporated through BizFilings.com are formed during the lunch hour (East Coast and West Coast lunch hours, to be exact). And for many entrepreneurs, it makes sense to moonlight at first. Keeping
The 5 Best Strategies to Win Back Lost Customers for Your Enterprise
- December 20, 2019
- Posted by: TRWCBlogger
- Category: Business
Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted. Today’s customer-centered economy means every customer should feel your product is built around their needs.
4 Factors of Highly Annoying Marketing (And What To Do Instead)
- December 18, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Marketing ≠ Annoyance There’s a reason we fast forward through commercial and click “Skip ad” as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you want people to read your company blog, share your content and look at your company’s website. To make
The Creative Marketing Process
- December 16, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Laura Lake A group of marketers sits behind a one-way mirror, taking scrupulous notes on a focus group. Nearby, a marketing specialist is scraping metadata on area demographics, looking for patterns. Another team member is reading, consuming, and interpreting survey results. An analyst is crunching spreadsheets, shifting pivot tables and cross-referencing sheets. This data is
8 Email Marketing Tips and Tricks
- December 13, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on the rise. 41% of small businesses nationwide now use email to market to their customers, a nearly 25% increase from last
8 Fail-Proof Methods for Developing Creative Content
- December 11, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
Sometimes building creative content can feel impossible. Whether you’re tired, the office has run out of coffee, or you’re just plain angry, concentrating on creative content development can require a perfect storm of everything falling into place at the right time. However, there are ways of working around the dry spells. These twelve methods will