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10 Commandments of Modern Marketing
- December 3, 2018
- Posted by: TRWCBlogger
- Category: Marketing
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By Augustine Fou Some people start the new year with resolutions. I thought, why not start the year with 10 commandments for marketing — resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed. Thou shalt not target customers with messages they don’t want.
8 Ways to Do Big-Time Marketing Without Spending a Fortune
- November 30, 2018
- Posted by: TRWCBlogger
- Category: Marketing
By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving
7 Tips For Marketing Effectively to Seniors
- November 29, 2018
- Posted by: TRWCBlogger
- Category: Marketing
By Larry Alton When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market. The baby boomer
12 Reasons you Should Outsource your Marketing
- November 27, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing
by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling
20 Social Media Marketing Tips for the Holiday Season
- November 23, 2018
- Posted by: TRWCBlogger
- Category: Marketing, Social Media
by Katy Ryder Every year, the holiday season seems to come out of nowhere! All of a sudden, you’re met with a flurry of tempting shopping deals and Christmas advertisements left and right. The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest
The 3 Things You Must Do To Keep Your Brand Alive
- November 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
By Wendy Tomlinson Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing
How to Decrease Your Marketing Budget without Hurting Your Business
- November 16, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing
By Katie Alteri One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting
5 Tips to Determine Pricing for Your Events
- November 16, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing, Events, Marketing, Social Media
An empty hall is probably the most disappointing part of hosting an event. Apart from the fact that you will probably lose money, your invited guests get to speak to empty chairs, and you might lose credibility with your sponsors! This can happen for both free and paid events. But for paid events, you might
A Simple Guide To Finding The Right Speakers For Your Events
- November 13, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing, Events
By John Hall It’s easy to find yourself attracted to big names when you’re looking for speakers for your events or conferences, almost like they’re shiny objects or something. But I’ve been to enough conferences (as both an attendee and a keynote speaker) to learn that organizers can put themselves into some pretty bad positions
How to Select the Perfect Keynote Speaker for Your Event
- November 9, 2018
- Posted by: TRWCBlogger
- Category: Events
By Bob Hard One of the most important entertainment elements to an event is selecting a great keynote speaker and other presenters for the agenda. When hiring an outside speaker to fill the role, event planners may either contract directly with a professional speaker or rely on the expertise of a speakers bureau. Whether it’s