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The Entrepreneur’s Guide To Online Reputation Management
- July 10, 2018
- Posted by: Baboladele
- Category: Branding, Reputation Management, Social Media
No CommentsIf you’re building a business, you’re already juggling more circus scarves than one clown should rightfully have in the air at one time. But if there’s one thing you can’t forget as a business owner, it’s your online footprint. The reality is that we live in a search-happy world. Before anyone decides to do business with
5 Bad Practices in Social Media Management
- July 6, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Social Media
Social media has come to stay, that is why you see individuals across income levels, large, medium and small-scale organisations, as well as public figures and institutions scurrying to have a notable presence on popular social media networks such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Medium, to mention a few. The fact that you took
How to Make Your Social Media Stand Out (When Everyone Else Is Doing It, Too)
- July 2, 2018
- Posted by: Baboladele
- Category: Content Marketing, Social Media
As a social media addict, I feel like each time I turn around, there’s some sort of new Facebook or Instagram update that will change how my followers engage with both my personal and business accounts. Sometimes, it can be a bit of a hassle to keep up with it all. Standing out in a crowd feels nearly impossible.
Why You Should Craft a Compelling Content Strategy for Your Small Business
- June 29, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
- June 27, 2018
- Posted by: Baboladele
- Category: Content Marketing, Digital Marketing, Social Media
If you have experience in social media marketing, you know that engaging users is no easy task. The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having
10 Easy Marketing Tips for Increased Brand Visibility
- June 25, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
13 Golden Rules Of PR Crisis Management
- June 22, 2018
- Posted by: Baboladele
- Category: Branding, Reputation Management
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to
10 Tips to Manage Your Business Like a Pro on Instagram
- June 20, 2018
- Posted by: Baboladele
- Category: Branding, Social Media
Instagram is primarily a visual medium for sharing memories and moments in pictures and short videos with friends and followers. However, these days it is currently regarded for doing more than just that. It is fast becoming a business and branding tool for as many who can get a hang of it. The Facebook acquired
How to Market an Event: 50 Event Marketing Tips
- June 18, 2018
- Posted by: Baboladele
- Category: Event Marketing, Marketing, Publicity & Awareness, Social Media
The date is set for your event. The venue is booked. Now you just need to get people to show up. Worried? Maybe a little? Don’t be.
How to Use Social Media to Launch Your Product
- June 15, 2018
- Posted by: Baboladele
- Category: Publicity & Awareness, Social Media
Are you planning to launch a project? Did you know that you can start marketing your idea on social media while still working on it? You can! The common way to get ready for a launch is to write a press release and invest in pay-per-click ads. But there’s no reason to limit yourself to