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What Could Possibly Go Wrong When Planning an Event? 5 Things You Need to Watch Out For
- August 23, 2019
- Posted by: TRWCBlogger
- Category: Events
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By Naomi Tucker Planners today have to be on top of every detail to ensure an event is flawless. However, any event planner can tell you, that in reality, that’s no easy task. While you think you may have your event all wrapped up, and are marching towards completion, you may need to be
5 Things You Need to Know About Copywriting
- August 21, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?
Malcolm Gladwell’s 5 Best Life Lessons for Entrepreneurs
- August 19, 2019
- Posted by: TRWCBlogger
- Category: Business
New Yorker writer Malcolm Gladwell is the master of dissecting conventional wisdom and coming up with powerful conclusions that challenge what we think we already know. Over his career, Gladwell’s insightful books have cracked The New York Times bestseller list five times, most recently with Outliers: The Story of Success and David and Goliath: Underdogs, Misfits, and the Art of
7 Cold Calling Tips to Improve Your Closing Rate
- August 16, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Cold calling potential prospects can be frustrating and hard. Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. This process can be exceedingly difficult, especially if you’re not used to it. I’ve called many prospects and I’m going to show you a few cold
12 Common Copywriting Mistakes You Could Be Making
- August 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what your
Your SEO Checklist: 4 Steps to Optimizing Your Website
- August 11, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Jon Rognerud In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine
4 Reasons Why You Must Build An Email List
- August 9, 2019
- Posted by: TRWCBlogger
- Category: Marketing
In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they are lost. Here’s where the problem comes in. You need to build an
Marketing Lessons from The US Women’s Soccer Team
- August 7, 2019
- Posted by: TRWCBlogger
- Category: Marketing
The US Women’s Soccer Team made waves on Sunday July 5, 2015 by securing the US Women’s World Cup title. The finals game that took place in Vancouver Canada, also made World Cup history with midfielder Carli Lloyd scoring the quickest goal in a Women’s World Cup final. The World Cup win signifies the third
Your Essential Conference and Corporate Event Planning Checklist
- August 5, 2019
- Posted by: TRWCBlogger
- Category: Events
If it feels like the competition for corporate and conference event attendees’ attention has gotten fiercer — that’s because it has. The number of conference and corporate events is on the rise. With so many product launches and account-based marketing events to choose from, your corporate event needs to be flawless. One step in the
30 Words that Kill Your Sales Pitch
- August 2, 2019
- Posted by: TRWCBlogger
- Category: Marketing
You know what’s worse than using a traditional sales pitch? Using ineffective phrases and words that hurt your sales. Salespeople are prone to using the same phrases and words over and over again in their pitch making them sound less sincere. In other words, you may come out as a generic one-way communicator that serves