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Email Marketing Statistics Every Small Business Owner Should Know
- March 6, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
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Small business owners have very limited resources. This is why email marketing is important. Not only is it done at a relatively low cost, but it is also very effective. Not convinced yet? Here are some statistics you should know: Email is quite popular: Radicati’s 2016 Email Statistics report projects that, at the end of
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Ways to Build the Perfect Email List
- March 4, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
Building a perfect email list has never been easy, especially when there are many things to put into consideration. The real question is what do you do with it and how do you build this list. Email lists are used for email marketing, sending messages to a list of emails, informing your clients or prospects
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Most Common Mistakes made in Email Marketing
- March 2, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
We have talked about why you need to invest in email marketing, and why you should have an email marketing list. But as effective as this marketing technique is, it is very easy to make mistakes that will derail your marketing efforts. Here are some very common email marketing mistakes you should avoid: No Welcome
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Video Marketing for Beginners in 5 Easy Steps
- February 28, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better than stellar images is an engaging video. When you add video to your marketing strategy, you access a new audience
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Tips for Creating Distinctive Branding
- February 26, 2020
- Posted by: TRWCBlogger
- Category: Branding
Branding is a way to distinguish your business from others. It gives you that distinct look, tells your story to your clients and gives them something to identify with. Creating a brand, especially for a startup can be a bit tricky. But TRW Consult has got you covered. Here are some tips to help you
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Old School Marketing Techniques that are Still Effective
- February 24, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Old School Marketing Techniques are no longer considered viable and everyone has resorted to the use of social media to market their products and services. However, the right kind of marketing mix should be one that deploys both traditional and modern marketing techniques. Here are some marketing techniques considered obsolete by many but still work
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3 Essentials for a Successful Brand Diversification Strategy
- February 21, 2020
- Posted by: TRWCBlogger
- Category: Branding
In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business
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5 Tips to Improve Your Marketing Mix
- February 19, 2020
- Posted by: TRWCBlogger
- Category: Marketing
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front
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Political Marketing Lessons Learnt from Muhammadu Buhari
- February 17, 2020
- Posted by: TRWCBlogger
- Category: Political Marketing
Love him or hate him, one thing no one can deny from the 2015 election victory is that you can write a thesis on the Marketing lessons or develop a marketing strategy from Muhammadu Buhari’s campaign. Millions and millions of people loved this new candidate who had contested and lost three times previously and they
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6 Steps to a Marketing Communications Plan for a Startup
- February 14, 2020
- Posted by: TRWCBlogger
- Category: Management
Every startup needs meticulous planning for it to succeed and that is why entrepreneurs are always advised to create a business plan that will guide them through their startup journey. One important aspect of any business plan is the marketing plan and while one might have a well drafted plan, putting this plan into action