When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may…

7 Social Media Management Tips to Save Time & Improve Results

7 Social Media Management Tips to Save Time & Improve Results

Why is social media management important? According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand. First, check…

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips

Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales….

3 Essentials for a Successful Brand Diversification Strategy

3 Essentials for a Successful Brand Diversification Strategy

In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business…

The 3 Stages of Social Media Marketing for Events
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The 3 Stages of Social Media Marketing for Events

By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought…