When (and How) to Update Your Marketing Strategy
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may…
7 Social Media Management Tips to Save Time & Improve Results
Why is social media management important? According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand. First, check…
6 Secrets to Success as a Social Media Manager
Being a social media manager is a multifaceted job: You’re a data analyst one minute, a community moderator the next and an innovator and entrepreneur after that. Whether you’re a freelancer looking to score your next big client or a job seeker eager to land a new opportunity, here are tactics you can employ right…
4 Time Management Tips for Social Media Managers
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.
Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips
Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards writing for search engines, the basic principles of writing got lost. People who have never constructed valuable content were suddenly loading their sites with garbage just to drive traffic, which hopefully led to sales….
3 Essentials for a Successful Brand Diversification Strategy
In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business…
The 3 Stages of Social Media Marketing for Events
By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought…
4 Reasons Why You Must Build An Email List
In a world where social media plays an important role in marketing, business owners often forget to build an email list
5 Things You Need to Know About Copywriting
Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?…