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4 Ways to Differentiate Your Brand in a Congested Marketplace
- August 31, 2020
- Posted by: TRWCBlogger
- Category: Branding
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By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it
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9 Strategies To Revive Your Brand
- August 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
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5 Ways to Get to the Heart of Emotional Marketing
- August 26, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices
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Marketing Tips for Launching a New Product
- August 24, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Kim T. Gordon So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born
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4 Critical Steps for Building a Memorable Brand
- August 19, 2020
- Posted by: COO
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with
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How Popular is Your Business in the ‘GLOCAL’ Market?
- August 18, 2020
- Posted by: COO
- Category: Branding, Marketing, Publicity & Awareness, Reputation Management, Social Media
What’s the use spending so much to develop a website whereas it is not attracting traffic home and abroad? It’s like singing in the dark or building your mansion in the middle of a wilderness.
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How to Create a User-Intent SEO Strategy
- August 17, 2020
- Posted by: COO
- Category: Content Marketing, Social Media
Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want
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Your Complete Guide to Retention Marketing
- August 17, 2020
- Posted by: COO
- Category: Competitive research, Content Marketing, Digital Marketing, Marketing
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
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Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers
- August 14, 2020
- Posted by: COO
- Category: Uncategorized
What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build?
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Online Brand Visibility
- August 12, 2020
- Posted by: Publisher
- Category: Branding, Marketing
To get help in increasing your online brand visibility and patronage, please click and our web experts will contact you pronto.