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3 Signs You Should Rethink Your Branding Strategy
- April 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
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By Teresa Slider When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as
3 Tips to Stand Out in a Crowded Market
- April 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Griffin Elevating your brand so that it stands out among all the competition is a tough job. No matter how much you think your brand or product is unique, there are always going to be similar options out there for people to choose from. The market is oversaturated and people are bombarded by
What Are the Benefits of a Company With a Well-Executed Branding Strategy?
- April 24, 2019
- Posted by: TRWCBlogger
- Category: Branding
by Ian Linton A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products, based on qualities that are important to the market. Your branding strategy positions your products clearly in the minds of customers and prospects, and differentiates
Budget-Friendly Ideas to Promote Your Small Business and How to do it (2019 Guide)
- April 23, 2019
- Posted by: TRWCBlogger
- Category: Management
By Richard Whether you love it or hate it, business promotion is an essential ingredient of successful entrepreneurship. It’s the key to driving sales, generating leads and maximizing conversion rates. However critical, though, promotion isn’t known for being cheap. Big corporations are notorious for forking out millions of dollars on social media ads every single
Coca-Cola’s 4 Most Powerful Lessons in Branding
- April 17, 2019
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
How to Determine the Perfect Marketing Budget for Your Company
- April 15, 2019
- Posted by: TRWCBlogger
- Category: Marketing
So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company
6 Marketing Lessons to Take from Game of Thrones
- April 12, 2019
- Posted by: TRWCBlogger
- Category: Marketing
by Remington Begg HBO’s hit television show Game of Thrones is bigger than ever, winning dozens of awards, and pulling in millions of viewers every week during the season. With dragons, zombies, and sword fights- there’s something for everyone! But this fantasy show is more than just red witches and blind teenaged assassins, it
5 Strategies for How to Make Customers Trust Your Brand
- April 10, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Smale When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. But building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your
Marketing Tips for Launching a New Product
- April 8, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Kim T. Gordon So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born
7 Tips for Writing Effective Short Copy
- April 5, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Here are some examples: Price: