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5 Old-School Marketing Techniques That Still Do the Job
- June 15, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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By Dave Kerpen Since the turn of the century and the rise of the smartphone, digital marketing has taken over at breakneck speed. From email campaigns to website pop-ups, digital approaches take up a lot of space in today’s marketing toolbox, with marketers often abandoning traditional methods they believe are outdated. Depending on your business,
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10 Commandments of Modern Marketing
- June 12, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Augustine Fou Some people start the new year with resolutions. I thought, why not start the year with 10 commandments for marketing — resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed. Thou shalt not target customers with messages they don’t want.
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7 Ways to Correct a Failing Marketing Strategy
- June 11, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Jayson DeMers No entrepreneur has a perfect first marketing campaign. Even if you’re experienced as a marketer or entrepreneur, you can’t really dial things in until you have data to inform your campaign. So let’s say you have a marketing strategy that’s, for the most part, “failing.” You aren’t seeing the results you predicted,
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Why Reputation Management Should Be Top Priority for You
- June 9, 2020
- Posted by: TRWCBlogger
- Category: Reputation Management
The good Book says, ‘a good name is better than silver and gold.’ That is why it is paramount to maintain a good reputation everywhere. Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so in this global village where one cannot afford to
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How to Use Visual Content Marketing to Boost Your Business Visibility
- June 5, 2020
- Posted by: Publisher
- Category: Content Marketing
Have you ever noticed that sometimes, you skip written contents for an appealing visual content? This is in no way a fault, or a signal of unreceptiveness; rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often,
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How to Create Socially Aware Video Content Without Coming Across as Fake
- June 3, 2020
- Posted by: Publisher
- Category: Content Marketing
With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will be the next great viral video.
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The Thin Line Between Branding and Marketing
- June 1, 2020
- Posted by: Publisher
- Category: Branding, Marketing
Branding and marketing are two crucial words that are easily mixed up by non-industry professionals. Some have stopped trying to understand the difference between the words, and have instead settled for using them interchangeably. But there is a gulf of difference between the words, more than the thin line that the title of this article
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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans
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13 Golden Rules Of PR Crisis Management
- May 21, 2020
- Posted by: Publisher
- Category: Branding, Reputation Management
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to
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10 Easy Marketing Tips for Increased Brand Visibility
- May 20, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on