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6 Tips for Selecting the Right Venue for your Event
- November 7, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing, Events, Marketing
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If you’ve been tasked with planning your company event, getting the venue right is crucial. Whether it’s a large conference, a small meeting or a glamorous gala dinner, the venue choice can really make or break an event. We’ve come up with a list of six things to look out for when venue finding: Location
6 Tips for Effective Event Promotion
- November 6, 2018
- Posted by: TRWCBlogger
- Category: Event Marketing, Social Media
One of the best ways that you can get your business in front of potential customers is by hosting an event. They can come in many shapes and forms, from seminars and debates to conferences and exhibitions, but they all serve the same goal of getting people who are important to your company into the
The 3 Stages of Social Media Marketing for Events
- November 2, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing, Social Media
By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought of
How to Choose the Best Business Awards for Your Organization
- October 31, 2018
- Posted by: Publisher
- Category: Branding, Business
Business awards and quality marks are a well-established part of business life.
But while it’s exciting to win big at an awards ceremony, the jury’s out on whether they’re all worth the expense and hard work that it takes to enter – and whether they have any real meaning.
Most Customer-Focused Marketing Communications Agency in West Africa
- October 29, 2018
- Posted by: Publisher
- Category: Branding, Marketing
Last night, at the 8th Africa Brand Awards ceremony held at Sheraton Hotel, Ikeja, Lagos, your preferred service provider, TRW Consult, was given the ultimate award in Customer Service as we won the Diamond Category Award for Customer Service as we were named the Most Customer Focused Marketing Communications Agency in West Africa, beating a number of shortlisted concerns in Nigeria, Ghana and Cameroon to win the gong.
How to Market a Paid Event
- October 25, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Event Marketing, Marketing
When businesses and organizations have a product, service, idea or cause to promote, they often host paid events for their target markets to attend. Paid events include conferences, networking events, trade shows, webinars, virtual conferences, teleseminars, retreats, seminars and charity. Businesses and organizations attempt to increase event registrations by gaining exposure through online and offline
Action Plan for a Competitive Strategy
- October 23, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Marketing
1. Environmental management Manage ‘greening’ strategically. Start by developing a vision and a policy. Gain support at the highest levels, and ensure that it is demonstrated through action and money, not just talk. Keep it integrated. Build co-operation across departments, and involve people from all levels of the company. Formal ‘green teams’ are increasingly popular.
Old School vs. New School Marketing
- October 18, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Marketing
Marketing is about influencing people who might buy your product or service, using messaging that conveys value. Old school marketing used traditional channels such as broadcast and print to communicate with the target market. New school marketers have kept the traditional methods that still work, and have combined them with digital technology to communicate with
How to Run A Political Campaign Targeted at Millennial Voters
- October 12, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Political Marketing, Publicity & Awareness, Reputation Management, Social Media
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
7 Ways To Increase Your Organic Facebook Reach
- October 10, 2018
- Posted by: Editor
- Category: Content Marketing, Digital Marketing, Social Media
You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains