How Often Should Your Business Post on Social Media in 2021?

Are you wondering how often to post on social media?

The short answer is, “As often as you can consistently post quality content.” Quality and consistency are key to social media success. This has not changed for 2021, and it will not change anytime soon!

Below, you will find helpful suggestions on when and what to post on each of your social media platforms.

Note:

  • If you are new to any of these social media networks, or even to social media marketing as a whole, these tips can help you get started. As you start to build your presence on social media, it is important to remember that these are only suggestions. Tweak your strategy to find the right mix of content and frequency in posting that is right for your business.  Social media marketing is not one-size-fits-all.
  • With every platform, there is one consistent best practice to keep in mind: quality over quantity. Make sure what you are posting is relevant to your audience, pertinent to your business or industry, and valuable to your followers. Never post just so you cross that off your to-do list . Each piece of content should have a specific goal. It could be for brand awareness, making a sale, getting event registrations, gathering donations or just making your customers smile.

Now, let us look into each platform and what works best for it.

  1. Posting on Facebook

Facebook is a low volume, high-value platform. Fans, also known as followers, may get frustrated with too many posts so it is important to keep your posting cadence low, between three to seven times a week. In fact, posting too many updates is one of the most common reasons people unlike or unfollow a Facebook page.

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Also, keep in mind that your posts may not be seen by your followers when they are posted. This means if you are promoting an event, you should not wait until the day of the event to post about it. Instead, plan to post well ahead (days or even weeks) to allow your followers the chance to see it prior to the event. Make sure you are getting the most out of your posts by checking your active follower data. You can find this information by viewing your Page Insights on Facebook.

  1. Posting on Instagram

If you run a business that is highly visual, such as a coffee shop, travel agency, art museum or photography business, then Instagram is certainly the place for you.

For Instagram, keep your in-feed posts to no more than one per day. Much like Facebook, take note of when your followers are mostly online and plan your content to be posted during these peak times. You can find this information by visiting your Instagram business profile insights and navigating to the audience page to view your followers’ most active times.

Instagram Stories posts are short bits of content that disappear in 24 hours. They are a great way to show your supporters or customers the more human side of your business, such as videos of your day-to-day tasks, a sneak peek of a new product you just got in stock, or even a bit of your life outside of your brick-and-mortar location. Since they have a short shelf life and are less formal than regular Instagram posts, feel free to post away!

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Keep in mind that you still do not want to overwhelm your followers, so try to stay between three to 10 Stories posts per day.

  1. Posting on Twitter

Twitter is one of the fastest-paced social platforms with several hundred million users every month[1]. Here, content is focused on quick updates that are less than 280 characters long. You will get better success here if you are trying to drive link clicks. So, sharing new items from your online store or a link to your non-profit’s donation page are both great strategies for Twitter. It can also be particularly helpful for businesses that are offering customer service via social media or news/media organizations looking to share real-time content with their followers.

When it comes to posting on Twitter, try to stay in the one to three Tweets per day zone. This is also one of the platforms where sharing other users’ content is easiest — and most valuable. For example, a tweet from a happy customer would be a great thing to retweet on your business account!

  1. Posting on LinkedIn

LinkedIn is the suit and tie of the social media world. While most of the social platforms are designed for the user to focus on their personal interests, LinkedIn is a profession-driven platform with content focused on the 9-to-5 of a user’s day. If you run a software business or are a business-to-business company, also known as a B2B, LinkedIn is a great fit for you.

Engagement drops significantly if you do multiple posts in one day, so posts on LinkedIn should be no more than once a day. Focus your content on the weekdays rather than the weekends. Try to aim for between three to five posts a week.

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Tips to Put Your Small Business on the Road to Social Media Success

No matter which platform(s) you decide to focus on, there are a few things you should keep in mind:

We said it before and we’ll say it again — quality over quantity is absolutely key.

  • Focus on creating good content. Do not rush a post out just to check off your content calendar.
  • Use a good mix of content, such as video, GIFs, images, links, polls, etc. to keep your followers engaged.
  • Check that you are using the appropriate size of images for each platform.
  • Make sure that your imagery is representative of your customer base. Try to use real, authentic photos that you take of your products, employees and customers when you can rather than relying on stock photos.

We wish your business the very best this year. Happy Posting!



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