5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Three Design Hacks For Better Website Conversion
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Three Design Hacks For Better Website Conversion

Many marketers fail to take into account just how effective — or ineffective — the visual interface of their website is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther…

5 Steps To Build Trust Using Content Marketing
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5 Steps To Build Trust Using Content Marketing

Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…

Online Reputation Management: 4 Reasons Why Every Business Needs it
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Online Reputation Management: 4 Reasons Why Every Business Needs it

Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…

5 Reasons Your Brand Communication is Turning Customers Away
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5 Reasons Your Brand Communication is Turning Customers Away

Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…

How to Create & Use Data-Driven Content for Link Building
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How to Create & Use Data-Driven Content for Link Building

If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique and data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content…

3 Essentials for a Successful Brand Diversification Strategy

3 Essentials for a Successful Brand Diversification Strategy

In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business…