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How to Identify Your Unique Selling Proposition – USP
- September 6, 2019
- Posted by: TRWCBlogger
- Category: Branding
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The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. As an example, one product may use small-batch processing where its competitors do not. If you offer a service rather than a product you may determine your USP is that you will go
8 Success Lessons Entrepreneurs Can Learn From Chick-fil-A
- August 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
Chick-fil-A is one of the largest family-owned businesses in the country, and also one of the most profitable restaurant chains. However, the company came from humble beginnings. Founder Truett Cathy entered the restaurant business more than 70 years ago with just $10,600 (that’s about $135,000 adujsted for inflation). The company now has more than 2,000
12 Common Copywriting Mistakes You Could Be Making
- August 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what your
Your SEO Checklist: 4 Steps to Optimizing Your Website
- August 11, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Jon Rognerud In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine
How to Measure Brand Awareness
- July 22, 2019
- Posted by: TRWCBlogger
- Category: Branding
Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. The other school of thought, advocated by Bryan Sharp, contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Sharp
Keep It Simple: Why Simplicity Is Key To Making Your Brand Win
- July 15, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Philip Davies So, you’ve got something people want. And out there, the economy -after the turmoil of the 2009 debt crisis, the unrest of the Arab spring in 2011 and the halving of oil prices– is characterized by occasional surges of confidence, and then, spells of caution. It was ever thus. It means that
5 Steps to Branding Your Small Business
- June 24, 2019
- Posted by: TRWCBlogger
- Category: Branding
One of the most important parts of your small business marketing plan is the creation and promotion of your brand. A brand is the image that your company projects to the public. It’s based on what you offer, who your target market is, and how you deliver on your products or services. It becomes the
Why Customer Service Is So Important For Your Branding
- June 19, 2019
- Posted by: TRWCBlogger
- Category: Branding
Exceptional customer service is an aspect of business ownership that people know is important but it can quickly fall to the wayside once things get busy. It’s easy to get wrapped up in constantly trying to get more customers but your current customers also need to feel taken care of. Many business owners toss aside
The Thin Line Between Branding and Marketing
- May 24, 2019
- Posted by: TRWCBlogger
- Category: Branding
Branding and marketing are two crucial words that are easily mixed up by non-industry professionals. Some have stopped trying to understand the difference between the words, and have instead settled for using them interchangeably. But there is a gulf of difference between the words, more than the thin line that the title of this article
7 Tips To Improve Your Brand Communication Strategy
- May 3, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Mandeep Singh Creating a brand is an effective strategy to reach out to your customers. But, it is certainly not a child’s play. Brand communication plays a crucial role in building a sturdy and robust brand. However, there are certain strategies and tactics that can be used in creating a persistent brand name. How