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Why Branding Is Important in Marketing
- February 13, 2019
- Posted by: TRWCBlogger
- Category: Branding
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By Laura Lake Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects
Why Is It Important To Brand Your Business?
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be
Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
Giovanni Marsico Lady Gaga is on fire … again. With her recent breakthrough performance in A Star Is Born, she is generating a lot of Oscar buzz. In the film, Gaga plays Ally alongside Bradley Cooper’s Jack — a couple whose personal relationship struggles as Ally’s professional life takes off. With many publications betting she
The 3 Things You Must Do To Keep Your Brand Alive
- November 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
By Wendy Tomlinson Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing
How to Choose the Best Business Awards for Your Organization
- October 31, 2018
- Posted by: Publisher
- Category: Branding, Business
Business awards and quality marks are a well-established part of business life.
But while it’s exciting to win big at an awards ceremony, the jury’s out on whether they’re all worth the expense and hard work that it takes to enter – and whether they have any real meaning.
Most Customer-Focused Marketing Communications Agency in West Africa
- October 29, 2018
- Posted by: Publisher
- Category: Branding, Marketing
Last night, at the 8th Africa Brand Awards ceremony held at Sheraton Hotel, Ikeja, Lagos, your preferred service provider, TRW Consult, was given the ultimate award in Customer Service as we won the Diamond Category Award for Customer Service as we were named the Most Customer Focused Marketing Communications Agency in West Africa, beating a number of shortlisted concerns in Nigeria, Ghana and Cameroon to win the gong.
How to Run A Political Campaign Targeted at Millennial Voters
- October 12, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Political Marketing, Publicity & Awareness, Reputation Management, Social Media
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
Online Banking in 2019: 5 Key Digital Marketing Trends to Watch
- October 8, 2018
- Posted by: Editor
- Category: Branding, Competitive research, Digital Marketing
Earlier this year, SEMrush released the findings of a research into the online banking industry in 2018. The dataset for the study encompassed the top 500 online banking websites for seven countries: Spain, Italy, France, Germany, Brazil, United Kingdom (U.K.), and the United States (U.S.). Results of the analysis, augmented by the research since completed with
4 Critical Steps for Building a Memorable Brand
- October 5, 2018
- Posted by: Editor
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with
How Popular is Your Business in the ‘GLOCAL’ Market?
- September 14, 2018
- Posted by: Editor
- Category: Branding, Marketing, Publicity & Awareness, Reputation Management, Social Media
What’s the use spending so much to develop a website whereas it is not attracting traffic home and abroad? It’s like singing in the dark or building your mansion in the middle of a wilderness.