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7 Tips To Improve Your Brand Communication Strategy
- May 3, 2019
- Posted by: TRWCBlogger
- Category: Branding
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By Mandeep Singh Creating a brand is an effective strategy to reach out to your customers. But, it is certainly not a child’s play. Brand communication plays a crucial role in building a sturdy and robust brand. However, there are certain strategies and tactics that can be used in creating a persistent brand name. How
3 Signs You Should Rethink Your Branding Strategy
- April 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Teresa Slider When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as
3 Tips to Stand Out in a Crowded Market
- April 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Griffin Elevating your brand so that it stands out among all the competition is a tough job. No matter how much you think your brand or product is unique, there are always going to be similar options out there for people to choose from. The market is oversaturated and people are bombarded by
What Are the Benefits of a Company With a Well-Executed Branding Strategy?
- April 24, 2019
- Posted by: TRWCBlogger
- Category: Branding
by Ian Linton A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products, based on qualities that are important to the market. Your branding strategy positions your products clearly in the minds of customers and prospects, and differentiates
Coca-Cola’s 4 Most Powerful Lessons in Branding
- April 17, 2019
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
5 Strategies for How to Make Customers Trust Your Brand
- April 10, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Smale When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. But building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your
6 Ways to Differentiate Your Business from the Competition
- March 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally
9 Strategies To Revive Your Brand
- March 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
4 Ways to Differentiate Your Brand in a Congested Marketplace
- March 21, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it
7 branding mistakes your company should avoid
- March 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
By: Jignesh Gohel our brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There’s