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3 Essentials for a Successful Brand Diversification Strategy
- December 16, 2020
- Posted by: TRWCBlogger
- Category: Branding
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In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business
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7 branding mistakes your company should avoid
- November 23, 2020
- Posted by: TRWCBlogger
- Category: Branding
By: Jignesh Gohel our brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There’s
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5 Strategies for How to Make Customers Trust Your Brand
- November 16, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Thomas Smale When your prospects and customers trust you, they are more likely to buy from you. When you have their trust, you can also command a higher price and boost the lifetime value of each customer. But building trust doesn’t happen in a vacuum. You have to remain consistent in your messaging, understand your
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Coca-Cola’s 4 Most Powerful Lessons in Branding
- November 11, 2020
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
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What Are the Benefits of a Company With a Well-Executed Branding Strategy?
- November 9, 2020
- Posted by: TRWCBlogger
- Category: Branding
by Ian Linton A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products, based on qualities that are important to the market. Your branding strategy positions your products clearly in the minds of customers and prospects, and differentiates
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Tips for Creating Distinctive Branding
- October 30, 2020
- Posted by: TRWCBlogger
- Category: Branding
Branding is a way to distinguish your business from others. It gives you that distinct look, tells your story to your clients and gives them something to identify with. Creating a brand, especially for a startup can be a bit tricky. But TRW Consult has got you covered. Here are some tips to help you
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Your SEO Checklist: 4 Steps to Optimizing Your Website
- September 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Jon Rognerud In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine
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5 Steps to Branding Your Small Business
- September 21, 2020
- Posted by: TRWCBlogger
- Category: Branding
One of the most important parts of your small business marketing plan is the creation and promotion of your brand. A brand is the image that your company projects to the public. It’s based on what you offer, who your target market is, and how you deliver on your products or services. It becomes the
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Why Customer Service Is So Important For Your Branding
- September 13, 2020
- Posted by: TRWCBlogger
- Category: Branding
Exceptional customer service is an aspect of business ownership that people know is important but it can quickly fall to the wayside once things get busy. It’s easy to get wrapped up in constantly trying to get more customers but your current customers also need to feel taken care of. Many business owners toss aside
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4 Ways to Differentiate Your Brand in a Congested Marketplace
- August 31, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it