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9 Strategies To Revive Your Brand
- August 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
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by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
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4 Critical Steps for Building a Memorable Brand
- August 19, 2020
- Posted by: COO
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with
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How Popular is Your Business in the ‘GLOCAL’ Market?
- August 18, 2020
- Posted by: COO
- Category: Branding, Marketing, Publicity & Awareness, Reputation Management, Social Media
What’s the use spending so much to develop a website whereas it is not attracting traffic home and abroad? It’s like singing in the dark or building your mansion in the middle of a wilderness.
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Online Brand Visibility
- August 12, 2020
- Posted by: Publisher
- Category: Branding, Marketing
To get help in increasing your online brand visibility and patronage, please click and our web experts will contact you pronto.
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Why Is It Important To Brand Your Business?
- July 29, 2020
- Posted by: TRWCBlogger
- Category: Branding
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be
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The 3 Things You Must Do To Keep Your Brand Alive
- July 8, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Wendy Tomlinson Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing
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6 Ways to Differentiate Your Business from the Competition
- July 3, 2020
- Posted by: TRWCBlogger
- Category: Branding
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally
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Why Branding Is Important in Marketing
- June 19, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Laura Lake Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects
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The Thin Line Between Branding and Marketing
- June 1, 2020
- Posted by: Publisher
- Category: Branding, Marketing
Branding and marketing are two crucial words that are easily mixed up by non-industry professionals. Some have stopped trying to understand the difference between the words, and have instead settled for using them interchangeably. But there is a gulf of difference between the words, more than the thin line that the title of this article
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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans