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13 Golden Rules Of PR Crisis Management
- May 21, 2020
- Posted by: Publisher
- Category: Branding, Reputation Management
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Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to
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10 Easy Marketing Tips for Increased Brand Visibility
- May 20, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
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How to Professionally Handle Glassdoor Reviews
- April 24, 2020
- Posted by: Publisher
- Category: Branding
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge porn by ex- employees targeted at former companies. These
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How to Become the “Coca-Cola” of Your Industry Practically Overnight
- April 15, 2020
- Posted by: Publisher
- Category: Branding, Digital Marketing, Management, Publicity & Awareness
By Scott Oldford In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about Facebook advertising and lead generation will not work. The reason: The “big guys” have arrived and brought their huge budget. Now, if you’re like me and the majority of business owners I
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5 Ways To Create A Timeless Brand
- January 10, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Fabian Geyrhalter If I say “Coca-Cola,” you probably see the cursive typeface, red and white colors, curved bottles, and polar bears, right? That’s because Coca-Cola has spent decades building its brand with precise imagery, a consistent logo, and steadfast messaging. While Coca-Cola is the quintessential timeless brand, many entrepreneurs have a tough time replicating
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Rebrand Your Business Without Losing Your Audience
- December 2, 2019
- Posted by: TRWCBlogger
- Category: Branding
Rebranding can take many forms, from picking a new name to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers. Is it possible to rebrand a business without losing your audience and disappointing current customers? Five business owners shared their tips on how
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The Thin Line Between Branding and Marketing
- November 1, 2019
- Posted by: TRWCBlogger
- Category: Branding, Marketing
Branding and marketing are two crucial words that are easily mixed up by non-industry professionals. Some have stopped trying to understand the difference between the words, and have instead settled for using them interchangeably. But there is a gulf of difference between the words, more than the thin line that the title of this article
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How to Identify Your Unique Selling Proposition – USP
- September 6, 2019
- Posted by: TRWCBlogger
- Category: Branding
The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. As an example, one product may use small-batch processing where its competitors do not. If you offer a service rather than a product you may determine your USP is that you will go
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8 Success Lessons Entrepreneurs Can Learn From Chick-fil-A
- August 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
Chick-fil-A is one of the largest family-owned businesses in the country, and also one of the most profitable restaurant chains. However, the company came from humble beginnings. Founder Truett Cathy entered the restaurant business more than 70 years ago with just $10,600 (that’s about $135,000 adujsted for inflation). The company now has more than 2,000
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12 Common Copywriting Mistakes You Could Be Making
- August 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what your