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Three Design Hacks For Better Website Conversion
- March 27, 2018
- Posted by: Publisher
- Category: Branding, Digital Marketing
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Many marketers fail to take into account just how effective — or ineffective — their website’s visual interface is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther down the
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Crash Course: What to Do When Your Reputation Sucks
- March 20, 2018
- Posted by: Publisher
- Category: Branding, Publicity & Awareness, Reputation Management
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or @replies, you have probably noticed that commenters are ruthless about calling out companies
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Marketing Lessons from Coca-Cola’s #ShareaCoke Campaign
- March 9, 2018
- Posted by: Publisher
- Category: Branding, Digital Marketing, Publicity & Awareness, Social Media
The Coca-Cola ‘Share a Coke’ campaign some years ago featured the personalisation of the brand with people’s names. In the UK, the company made use of the 150 most popular names. Each of the names carried a short message along with a hashtag, #shareacoke to encourage consumers to promote the brand online. Originally trialled in
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Time to Take Control of Your Narrative
- March 6, 2018
- Posted by: Publisher
- Category: Branding
If you are even a little bit concerned about your personal brand, then you need to take control of your narrative. And here’s how you can do that