Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Unlocking the Secrets of Customer Loyalty: How Great Businesses Build a Devoted Following

Unlocking the Secrets of Customer Loyalty: How Great Businesses Build a Devoted Following

The key to business success? A loyal customer base. In today’s competitive marketplace, building a loyal customer base is more important than ever. Not only do loyal customers spend more money with your business, but they also spread the word about your products and services to their friends and family. But what exactly is customer…

How to Create a Good Service Experience for Client and Customer Satisfaction
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How to Create a Good Service Experience for Client and Customer Satisfaction

Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so…