How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByLuqman 'Dayo Babatunde

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

ByLuqman 'Dayo Babatunde

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

Why You Should Maintain Online Digital Etiquette
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Why You Should Maintain Online Digital Etiquette

ByLuqman 'Dayo Babatunde

Maintaining online digital etiquette is crucial in this day and age. TRW Consult writer tells us exactly why we should – and how we can do so. Understanding Digital Interaction The connective power of digital technology provides a guide for people to effectively navigate globally interconnected digital spaces in ethical and respectful ways. Digital technologies…

How to Be An Effective Digital Citizen
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How to Be An Effective Digital Citizen

ByLuqman 'Dayo Babatunde

The digital space is a virtual community, but are you a good citizen of it? Citizenship confers special status on those that are qualified. It separates them from aliens, allowing them to fully associate with the aspirations and objectives of the community in question. A citizen enjoys the full privileges and benefits of their environment…

How to Do a Competitive Analysis in 5 Easy Steps

How to Do a Competitive Analysis in 5 Easy Steps

ByTRWCBlogger

By Dan Tighe Unless you’re marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind, but ask yourself, to what extent are you prepared to gain an edge over your…

Your Complete Guide to Retention Marketing
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Your Complete Guide to Retention Marketing

ByCOO

When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,…

Online Banking in 2019: 5 Key Digital Marketing Trends to Watch
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Online Banking in 2019: 5 Key Digital Marketing Trends to Watch

ByCOO

Earlier this year, SEMrush released the findings of a research into the online banking industry in 2018. The dataset for the study encompassed the top 500 online banking websites for seven countries: Spain, Italy, France, Germany, Brazil, United Kingdom (U.K.), and the United States (U.S.). Results of the analysis, augmented by the research since completed with…