Competitive Research Archives

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

ByTRWCBlogger September 22, 2023September 23, 2023

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

The Essence of Tracking Engagement on Social Media

ByTRWCBlogger September 11, 2023September 11, 2023

The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…

How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger September 4, 2023September 4, 2023

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Competitive research

5 Common Market Research Mistakes to Avoid

ByTRWCBlogger June 14, 2023June 14, 2023

Companies have come to rely on market research to gain insight into customer attitudes and behavior, with the ultimate goal of improving the bottom line

Competitive research

How to Do a Competitive Analysis in 5 Easy Steps

ByTRWCBlogger April 12, 2023April 12, 2023

a simple five-step process for completing a detailed competitive analysis

Marketing | Competitive research | Content Marketing | Digital Marketing

Your Complete Guide to Retention Marketing

ByTRWCBlogger April 3, 2023April 3, 2023

Marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing.

Why You Should Maintain Online Digital Etiquette

ByTRWCBlogger August 24, 2022August 25, 2022

Maintaining online digital etiquette is crucial in this day and age. TRW Consult writer tells us exactly why we should – and how we can do so. Understanding Digital Interaction The connective power of digital technology provides a guide for people to effectively navigate globally interconnected digital spaces in ethical and respectful ways. Digital technologies…

How to Be An Effective Digital Citizen

ByTRWCBlogger August 16, 2022August 25, 2022

The digital space is a virtual community, but are you a good citizen of it? Citizenship confers special status on those that are qualified. It separates them from aliens, allowing them to fully associate with the aspirations and objectives of the community in question. A citizen enjoys the full privileges and benefits of their environment…

Competitive research

Time to Take Control of Your Narrative

ByTRWCBlogger July 19, 2019September 3, 2023

Digital Marketing | Branding | Competitive research

Online Banking in 2019: 5 Key Digital Marketing Trends to Watch

ByTRWCBlogger October 8, 2018

Earlier this year, SEMrush released the findings of a research into the online banking industry in 2018. The dataset for the study encompassed the top 500 online banking websites for seven countries: Spain, Italy, France, Germany, Brazil, United Kingdom (U.K.), and the United States (U.S.). Results of the analysis, augmented by the research since completed with…