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3 Successful Ways to Promote Your Business on Social Media
- August 20, 2018
- Posted by: Editor
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing, Social Media
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Looking for new ways to put your brand in front of social media users?
Wondering what’s working for others?
It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.
Here’s Why PR Should Be An Important Part Of Your SME’s Strategy
- August 10, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Publicity & Awareness, Reputation Management
SMEs account for 95% of all organizations in Dubai, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences.
4 Time Management Tips for Social Media Managers
- August 1, 2018
- Posted by: Editor
- Category: Content Marketing, Management, Social Media
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.
5 Bad Practices in Social Media Management
- July 6, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Social Media
Social media has come to stay, that is why you see individuals across income levels, large, medium and small-scale organisations, as well as public figures and institutions scurrying to have a notable presence on popular social media networks such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Medium, to mention a few. The fact that you took
How to Make Your Social Media Stand Out (When Everyone Else Is Doing It, Too)
- July 2, 2018
- Posted by: Baboladele
- Category: Content Marketing, Social Media
As a social media addict, I feel like each time I turn around, there’s some sort of new Facebook or Instagram update that will change how my followers engage with both my personal and business accounts. Sometimes, it can be a bit of a hassle to keep up with it all. Standing out in a crowd feels nearly impossible.
Why You Should Craft a Compelling Content Strategy for Your Small Business
- June 29, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
- June 27, 2018
- Posted by: Baboladele
- Category: Content Marketing, Digital Marketing, Social Media
If you have experience in social media marketing, you know that engaging users is no easy task. The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having
10 Easy Marketing Tips for Increased Brand Visibility
- June 25, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
How to Create & Use Data-Driven Content for Link Building
- May 24, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing
If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique and data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content
Four Deadly Content Marketing Mistakes to Avoid
- May 15, 2018
- Posted by: Baboladele
- Category: Branding, Content Marketing
No other time has the power of content marketing been made more manifest than in our fast-paced digital world. It is at the centre of building brand awareness, connecting business to their target audience, building and maintaining trust and showcasing a brand’s authority in an industry. Pause. Many marketers realise the benefits of content marketing