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9 Tips for Marketing to Kids and Teens Successfully
- April 1, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
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By Young Entrepreneur Council What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that
5 Ways to Get to the Heart of Emotional Marketing
- March 27, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices
Top 10 Ways to Promote Without Social Media
- December 11, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like
How to Decrease Your Marketing Budget without Hurting Your Business
- November 16, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing
By Katie Alteri One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting
How to Market a Paid Event
- October 25, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Event Marketing, Marketing
When businesses and organizations have a product, service, idea or cause to promote, they often host paid events for their target markets to attend. Paid events include conferences, networking events, trade shows, webinars, virtual conferences, teleseminars, retreats, seminars and charity. Businesses and organizations attempt to increase event registrations by gaining exposure through online and offline
Action Plan for a Competitive Strategy
- October 23, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Marketing
1. Environmental management Manage ‘greening’ strategically. Start by developing a vision and a policy. Gain support at the highest levels, and ensure that it is demonstrated through action and money, not just talk. Keep it integrated. Build co-operation across departments, and involve people from all levels of the company. Formal ‘green teams’ are increasingly popular.
Old School vs. New School Marketing
- October 18, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Marketing
Marketing is about influencing people who might buy your product or service, using messaging that conveys value. Old school marketing used traditional channels such as broadcast and print to communicate with the target market. New school marketers have kept the traditional methods that still work, and have combined them with digital technology to communicate with
How to Run A Political Campaign Targeted at Millennial Voters
- October 12, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Political Marketing, Publicity & Awareness, Reputation Management, Social Media
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
7 Ways To Increase Your Organic Facebook Reach
- October 10, 2018
- Posted by: Editor
- Category: Content Marketing, Digital Marketing, Social Media
You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains
Your Complete Guide to Retention Marketing
- October 3, 2018
- Posted by: Editor
- Category: Competitive research, Content Marketing, Digital Marketing, Marketing
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,