Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your online PR content for greater reach, readership and results: 1. Punch up press releases via social media A/B test…
What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprising the world’s most promising young entrepreneurs. A. Advertise on Music Platforms There are two things you know about most teens: they love music, and they don’t…
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like…
There’s one universal thing shared by all content marketers: We don’t have enough time to get everything done, though I’m sure many of us try daily. One solution, of course, is to work more. Lots of people are doing this. I routinely trade emails with my colleagues at 10:00 at night or 6:00 in the…
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices…
According to research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. So what does all this mean for your business? Simple: If you don’t already…
Building a strong connection with your audience has become crucial for all businesses to get ahead. Doing this successfully requires the proper use of content marketing. This post, for instance, serves the purpose of informing and educating you on how to use content to get ahead in your business. And that’s one of the purposes…
Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…