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How to Use Visual Content Marketing to Boost Your Business Visibility
- October 23, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
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Have you ever noticed that sometimes, you skip written contents for an appealing visual content? This is in no way a fault, or a signal of unreceptiveness; rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often,
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5 Ways to Get to the Heart of Emotional Marketing
- August 26, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new media channels, platforms and devices
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How to Create a User-Intent SEO Strategy
- August 17, 2020
- Posted by: COO
- Category: Content Marketing, Social Media
Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want
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Your Complete Guide to Retention Marketing
- August 17, 2020
- Posted by: COO
- Category: Competitive research, Content Marketing, Digital Marketing, Marketing
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,
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How to Decrease Your Marketing Budget without Hurting Your Business
- July 10, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing
By Katie Alteri One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting
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9 Tips for Marketing to Kids and Teens Successfully
- July 1, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
By Young Entrepreneur Council What’s one tip for marketing your product or service specifically to kids or teens? The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that
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Top 10 Ways to Promote Without Social Media
- June 24, 2020
- Posted by: TRWCBlogger
- Category: Content Marketing
If you run a business, you’ll constantly be told to “Get online.” People will suggest you start a Facebook page or create a Twitter profile, but often what happens is many business owners get discouraged by this process. They don’t quite understand how to utilize social networking to grow their business and they feel like
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How to Use Visual Content Marketing to Boost Your Business Visibility
- June 5, 2020
- Posted by: Publisher
- Category: Content Marketing
Have you ever noticed that sometimes, you skip written contents for an appealing visual content? This is in no way a fault, or a signal of unreceptiveness; rather, it is part of living in an age of overwhelming information. The internet is like a theatre where the war of attention is waged, and most often,
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How to Create Socially Aware Video Content Without Coming Across as Fake
- June 3, 2020
- Posted by: Publisher
- Category: Content Marketing
With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will be the next great viral video.
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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans