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Get Rid of These 25 Phrases and Words From Your Content
- July 29, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
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By Julia McCoy In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite of clear writing.
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Event Marketing vs. Experiential Marketing
- June 21, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is
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5 Essential Tips for a Successful Content Marketing Strategy
- June 17, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elements of content management, in the grand scheme of things, there’s much more to it. If you’re
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Video Marketing: The Future Of Content Marketing
- May 31, 2019
- Posted by: TRWCBlogger
- Category: Content Marketing
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on
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How to Market a Paid Event
- October 25, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Event Marketing, Marketing
When businesses and organizations have a product, service, idea or cause to promote, they often host paid events for their target markets to attend. Paid events include conferences, networking events, trade shows, webinars, virtual conferences, teleseminars, retreats, seminars and charity. Businesses and organizations attempt to increase event registrations by gaining exposure through online and offline
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Action Plan for a Competitive Strategy
- October 23, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Marketing
1. Environmental management Manage ‘greening’ strategically. Start by developing a vision and a policy. Gain support at the highest levels, and ensure that it is demonstrated through action and money, not just talk. Keep it integrated. Build co-operation across departments, and involve people from all levels of the company. Formal ‘green teams’ are increasingly popular.
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Old School vs. New School Marketing
- October 18, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Marketing
Marketing is about influencing people who might buy your product or service, using messaging that conveys value. Old school marketing used traditional channels such as broadcast and print to communicate with the target market. New school marketers have kept the traditional methods that still work, and have combined them with digital technology to communicate with
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How to Run A Political Campaign Targeted at Millennial Voters
- October 12, 2018
- Posted by: COO
- Category: Branding, Content Marketing, Digital Marketing, Political Marketing, Publicity & Awareness, Reputation Management, Social Media
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
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7 Ways To Increase Your Organic Facebook Reach
- October 10, 2018
- Posted by: COO
- Category: Content Marketing, Digital Marketing, Social Media
You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains
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3 Successful Ways to Promote Your Business on Social Media
- August 20, 2018
- Posted by: COO
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing, Social Media
Looking for new ways to put your brand in front of social media users?
Wondering what’s working for others?
It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.