Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

ByTRWCBlogger

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

How to Use Social Proof for Conversions
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How to Use Social Proof for Conversions

ByTRWCBlogger

Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific…

Three Design Hacks For Better Website Conversion
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Three Design Hacks For Better Website Conversion

ByPublisher

Many marketers fail to take into account just how effective — or ineffective — the visual interface of their website is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther…

5 Tips for a Modern SEO Keyword Research Strategy
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5 Tips for a Modern SEO Keyword Research Strategy

ByPublisher

With each update to Google’s search algorithm, approaches to SEO keyword research become outdated. Despite being dedicated to their SEO strategies, many businesses aren’t seeing any results due to misconceptions related to keyword research. If this is resonating with you, then you should try to get a more modern keyword research strategy. Here are a few tips to…

When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

ByTRWCBlogger

Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may…

The 3 Stages of Social Media Marketing for Events
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The 3 Stages of Social Media Marketing for Events

ByTRWCBlogger

By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought…

Here’s Why PR Should Be An Important Part Of Your SMEs Strategy
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Here’s Why PR Should Be An Important Part Of Your SMEs Strategy

ByTRWCBlogger

Small and medium-sized enterprises (SMEs) account for 99% of all organizations in the EU, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is…