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What You Can Learn from Web Analytics
- October 2, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
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By Lisa Lopuck Most companies invest a lot of money in the design (or redesign) of their websites — and the sites are usually expected to perform a significant business function that justifies their cost — and even their existence. Therefore, no site is really complete until you’ve added some sort of tracking code. Generally,
10 Reasons to Make Your Website Mobile-Friendly
- September 30, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
It is so important to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means making sure they can remain as happy as possible during that experience. Smartphones and other mobile devices are more
Essential Content Marketing Skills That Every Marketer Need to Have
- September 27, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Nowadays, content marketing is one of the most in-demand skills and it consists of many different parts. According to the research, 91% of B2B companies and 86% of B2C companies using content marketing as a strategy. So, this is a clear example that there is a great demand for skilled content marketers. In order to
How to Build a Video Marketing Strategy
- September 23, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
If you ask the average marketer about her video marketing strategy right now, you’re probably going to get a shrug. While most marketers know on a fundamental level that video is important – and might even be posting videos regularly – there’s not always a deeper objective behind it. But there’s no doubt that video
11 Ways You Can Improve Your Business With Google Analytics
- September 18, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Want to improve your site, but not sure where to start? The answer is to begin with the data. Instead of randomly making changes you think you need, use actual user behavior to drive your updates. If you have a website, there’s a good chance you’re already using Google Analytics. Today, nearly 40 million sites
6 Reasons Why You Need an Email List
- September 4, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Do you receive regular emails from a particular organization? Many of us can attest to receiving unsolicited emails from several organisations and businesses all seeking to gain our attention, and hopefully, our patronage. For a business owner with a website, building an email list can be an effective tool in reaching thousands of prospective clients.
11 New Google Features for Small Businesses
- August 30, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement. 1. Google My
8 Benefits of Email Marketing and Why You Must Build Your List
- August 28, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
One of the best things you can do in building your platform, regardless of the business you are in, is to build your list. And by that I mean an email database of those people who are interested in your product, service, ideas or offerings. It’s like the holy grail of marketing and despite what
What Does Being Digitally Literate Mean?
- July 31, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Let’s understand it this way- back in the day, knowing excel used to be a big deal. Every resume that I made for myself during college days said ‘Proficiency in Microsoft Excel, PPT, Word’. Today, using excel is a minimal requirement. Similarly, today’s equivalent of being digitally literate means knowing the basics of all online
How to Use Social Media Stories to Promote Your Business
- June 10, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
By Matthew Fritschle Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we call the internet.