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How to Create an Effective Video Ad for Your Small Business
- November 22, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
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Video marketing is a strategy that every small business owner should consider. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. This is why it’s so powerful to create an effective video ad for your small business. Depending on your audience, most markets would
8 Ways to Do Big-Time Marketing Without Spending a Fortune
- October 23, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
By Eric Samson Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving
Top 7 Uses of Microsoft Excel for Online Marketing
- October 21, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
There is an old cliché that marketers once lived by, a sort of mantra that said “Sales is a numbers game.” This is still as true today as it was then. Ever since the birth of internet marketing numbers have arguably became even more important than ever before. From SEO to PPC, there are literally
What You Can Learn from Web Analytics
- October 2, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
By Lisa Lopuck Most companies invest a lot of money in the design (or redesign) of their websites — and the sites are usually expected to perform a significant business function that justifies their cost — and even their existence. Therefore, no site is really complete until you’ve added some sort of tracking code. Generally,
10 Reasons to Make Your Website Mobile-Friendly
- September 30, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
It is so important to reach your customer base when you own a website, and in the digital age that means making sure people on mobile devices can find and browse your site. It also means making sure they can remain as happy as possible during that experience. Smartphones and other mobile devices are more
Essential Content Marketing Skills That Every Marketer Need to Have
- September 27, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Nowadays, content marketing is one of the most in-demand skills and it consists of many different parts. According to the research, 91% of B2B companies and 86% of B2C companies using content marketing as a strategy. So, this is a clear example that there is a great demand for skilled content marketers. In order to
How to Build a Video Marketing Strategy
- September 23, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
If you ask the average marketer about her video marketing strategy right now, you’re probably going to get a shrug. While most marketers know on a fundamental level that video is important – and might even be posting videos regularly – there’s not always a deeper objective behind it. But there’s no doubt that video
11 Ways You Can Improve Your Business With Google Analytics
- September 18, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Want to improve your site, but not sure where to start? The answer is to begin with the data. Instead of randomly making changes you think you need, use actual user behavior to drive your updates. If you have a website, there’s a good chance you’re already using Google Analytics. Today, nearly 40 million sites
6 Reasons Why You Need an Email List
- September 4, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Do you receive regular emails from a particular organization? Many of us can attest to receiving unsolicited emails from several organisations and businesses all seeking to gain our attention, and hopefully, our patronage. For a business owner with a website, building an email list can be an effective tool in reaching thousands of prospective clients.
11 New Google Features for Small Businesses
- August 30, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement. 1. Google My