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How to Use Social Media Stories to Promote Your Business
- June 10, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
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By Matthew Fritschle Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we call the internet.
Top 7 Facebook Ad Targeting Options
- June 3, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
By Kelly Main Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of
14 Signs You May Need to Change Your Digital Agency
- May 30, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Partnering with a digital agency is more than just signing a contract and approving a budget. As an agency gains familiarity with the ins and outs of your business, the benefits of the relationship increase at an impressive rate. Both short term and long term gains are possible, but only if an agency can understand
7 Email Marketing Tips For Marketers
- May 27, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Marketers should always use email marketing to stay connected with their target audience. Regardless of the different strategies open to marketers today, you’ll find email marketing to be integral to your marketing campaign. This is still the leading channel for getting the best ROI. But email marketing is not a silver bullet. If your email
10 Steps to Building Your Personal Brand on Social Media
- February 8, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline. Building your personal
MANAGING YOUR DIGITAL IDENTITY
- January 16, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
These days, when people need to know about you, they won’t go to the library or archives. Those days are long gone. They will only type your name in a search engine and press SEARCH. And whatever they found their will inform the impressions they form about you and your business. Your digital identity –
When (and How) to Update Your Marketing Strategy
- January 9, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may
12 Reasons you Should Outsource your Marketing
- November 27, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing
by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling
How to Decrease Your Marketing Budget without Hurting Your Business
- November 16, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing
By Katie Alteri One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting
The 3 Stages of Social Media Marketing for Events
- November 2, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing, Social Media
By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought of