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10 Steps to Building Your Personal Brand on Social Media
- February 8, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
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Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline. Building your personal
MANAGING YOUR DIGITAL IDENTITY
- January 16, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
These days, when people need to know about you, they won’t go to the library or archives. Those days are long gone. They will only type your name in a search engine and press SEARCH. And whatever they found their will inform the impressions they form about you and your business. Your digital identity –
When (and How) to Update Your Marketing Strategy
- January 9, 2019
- Posted by: TRWCBlogger
- Category: Digital Marketing
Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may
12 Reasons you Should Outsource your Marketing
- November 27, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing
by Gabe Arnold Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling
How to Decrease Your Marketing Budget without Hurting Your Business
- November 16, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Event Marketing, Marketing
By Katie Alteri One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting
The 3 Stages of Social Media Marketing for Events
- November 2, 2018
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing, Social Media
By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought of
Old School vs. New School Marketing
- October 18, 2018
- Posted by: TRWCBlogger
- Category: Content Marketing, Digital Marketing, Marketing
Marketing is about influencing people who might buy your product or service, using messaging that conveys value. Old school marketing used traditional channels such as broadcast and print to communicate with the target market. New school marketers have kept the traditional methods that still work, and have combined them with digital technology to communicate with
How to Run A Political Campaign Targeted at Millennial Voters
- October 12, 2018
- Posted by: Editor
- Category: Branding, Content Marketing, Digital Marketing, Political Marketing, Publicity & Awareness, Reputation Management, Social Media
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
7 Ways To Increase Your Organic Facebook Reach
- October 10, 2018
- Posted by: Editor
- Category: Content Marketing, Digital Marketing, Social Media
You worked hard for your organic audience on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. Is this the time to cut your losses and head back to MySpace? Hardly. With 2.23 billion monthly active Facebook users, there remains
Online Banking in 2019: 5 Key Digital Marketing Trends to Watch
- October 8, 2018
- Posted by: Editor
- Category: Branding, Competitive research, Digital Marketing
Earlier this year, SEMrush released the findings of a research into the online banking industry in 2018. The dataset for the study encompassed the top 500 online banking websites for seven countries: Spain, Italy, France, Germany, Brazil, United Kingdom (U.K.), and the United States (U.S.). Results of the analysis, augmented by the research since completed with