12 Reasons you Should Outsource your Marketing
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12 Reasons you Should Outsource your Marketing

Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling these marketing campaigns….

When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

Kristen McCormick Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that you have to adapt your entire strategy whenever a new trend appears on the horizon? No, but if your business is stuck in a rut, it may…

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….