Branding | Business | Competitive research | Content Marketing | Digital Marketing | Management | Marketing | Reputation Management | Social Media
How to Enhance Your Brand Value With a Well-Told Story
Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…
Branding | Business | Competitive research | Content Marketing | Digital Marketing | Management | Marketing | Publicity & Awareness | Reputation Management | Social Media
Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….
Branding | Business | Competitive research | Content Marketing | Digital Marketing | Management | Marketing | Publicity & Awareness | Reputation Management | Social Media
The Essence of Tracking Engagement on Social Media
The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…
How to Create a Good Service Experience for Client and Customer Satisfaction
Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so…
Branding | Competitive research | Digital Marketing | Management | Reputation Management | Social Media
How to Be An Effective Digital Citizen
The digital space is a virtual community, but are you a good citizen of it? Citizenship confers special status on those that are qualified. It separates them from aliens, allowing them to fully associate with the aspirations and objectives of the community in question. A citizen enjoys the full privileges and benefits of their environment…
11 Reasons Your Website Doesn’t Sell
A well-designed website organically grows a company’s business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts. Several factors may strip a…
Strategic Plan B – Give Your Business An International Presence
You can give your business idea or your existing company an international wing by registering it in the United Kingdom from the comfort of your home/office in Nigeria and without having to pay in pound sterling. With the sum of ₦500,000 you can launch your Plan B in a strategic way by putting your company…
6 Steps to a Marketing Communications Plan for a Startup
Every startup needs meticulous planning for it to succeed and that is why entrepreneurs are always advised to create a business plan that will guide them through their startup journey. One important aspect of any business plan is the marketing plan and while one might have a well-drafted plan, putting this plan into action is…
4 Time Management Tips for Social Media Managers
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.