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Marketing
7 Ways to Get Your Customers to Actively Promote Your Brand
- September 18, 2021
- Posted by: TRWCBlogger
- Category: Marketing
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In the startup realm, certain principles stand out as essential to lasting growth in a company. Customer retention, for instance, trumps customer acquisition in terms of overall value. And brand loyalty is one of the most important elements that lead to higher customer-retention rates. Brand loyalty is worth prioritizing in any business, of course, but there’s one
The Best Marketing Strategies to Follow If You’re on a Budget
- July 13, 2021
- Posted by: TRWCBlogger
- Category: Marketing, Uncategorized
If you’ve read some of our posts here, you’ll have seen the emphasis we’ve placed on marketing as crucial to the success of any business. It is an interminable process that, if done right, gives your product or service much visibility, which is of course what every brand aims for. But what if you have
Seven Must-Use Marketing Techniques for Small Businesses
- July 9, 2021
- Posted by: TRWCBlogger
- Category: Marketing, Publicity & Awareness
Here, we look at seven key marketing techniques for small businesses to use in order to ensure that their products are out there where potential customers can see them. This topic is particularly crucial because small businesses need all the visibility they can get. With the ascendancy of the Internet, more and more people are
How to Use Social Proof for Conversions
- June 17, 2021
- Posted by: TRWCBlogger
- Category: Digital Marketing, Marketing, Publicity & Awareness
Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific
What Is Influencer Marketing?
- March 11, 2021
- Posted by: TRWCBlogger
- Category: Marketing
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not understand what influencer marketing is about. Indeed, some people come across the phrase for the first time and instantly ponder, “What
How to Create Your 2021 Marketing Strategy
- February 27, 2021
- Posted by: TRWCBlogger
- Category: Marketing
How do you run content marketing campaigns or even create a 2021 marketing strategy for your business when the competition is fiercer than ever? Content marketing has been producing amazing results for businesses for years. For instance, studies show that a good content marketing plan will generate three times more leads at a 62% lower cost than
5 Tips to Improve Your Marketing Mix
- December 14, 2020
- Posted by: TRWCBlogger
- Category: Marketing
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front
20 Social Media Marketing Tips for the Holiday Season
- December 11, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Social Media
by Katy Ryder Every year, the holiday season seems to come out of nowhere! All of a sudden, you’re met with a flurry of tempting shopping deals and Christmas advertisements left and right. The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest
Marketing Mistakes Startups Make
- November 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
3 Daily Habits of Highly Successful Content Marketers
- November 27, 2020
- Posted by: TRWCBlogger
- Category: Marketing
If you’re looking for positive daily habits to adopt as a content marketer, here are three you can’t ignore. If you’re going to work as a successful content marketer who brings about effective results, it’s essential to adopt and maintain positive daily habits. This goes for anything in life, but especially for work where there is usually
