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How to Use Social Proof for Conversions
- June 17, 2021
- Posted by: Irewole Oyebode
- Category: Digital Marketing, Marketing, Publicity & Awareness
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Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific
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What Is Influencer Marketing?
- March 11, 2021
- Posted by: Irewole Oyebode
- Category: Marketing
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not understand what influencer marketing is about. Indeed, some people come across the phrase for the first time and instantly ponder, “What
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How to Create Your 2021 Marketing Strategy
- February 27, 2021
- Posted by: Irewole Oyebode
- Category: Marketing
How do you run content marketing campaigns or even create a 2021 marketing strategy for your business when the competition is fiercer than ever? Content marketing has been producing amazing results for businesses for years. For instance, studies show that a good content marketing plan will generate three times more leads at a 62% lower cost than
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5 Tips to Improve Your Marketing Mix
- December 14, 2020
- Posted by: TRWCBlogger
- Category: Marketing
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front
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20 Social Media Marketing Tips for the Holiday Season
- December 11, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Social Media
by Katy Ryder Every year, the holiday season seems to come out of nowhere! All of a sudden, you’re met with a flurry of tempting shopping deals and Christmas advertisements left and right. The time between Thanksgiving and Christmas is considered to be a time of joy and togetherness, but also one of the biggest
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Marketing Mistakes Startups Make
- November 30, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
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3 Daily Habits of Highly Successful Content Marketers
- November 27, 2020
- Posted by: TRWCBlogger
- Category: Marketing
If you’re looking for positive daily habits to adopt as a content marketer, here are three you can’t ignore. If you’re going to work as a successful content marketer who brings about effective results, it’s essential to adopt and maintain positive daily habits. This goes for anything in life, but especially for work where there is usually
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6 Steps to an Effective Marketing Plan
- November 25, 2020
- Posted by: TRWCBlogger
- Category: Marketing
A marketing plan may not be at the top of a business owner’s task list, but it should be. When a business is looking to grow, expand, and succeed, the first course of action is to create an effective marketing plan. Just as someone would bring along a GPS unit when going on a trip,
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How to Determine the Perfect Marketing Budget for Your Company
- November 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
So you have the best idea on the planet but no clue how you’re going to get it in front of an audience. That’s where marketing comes in. While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company
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Top 5 Tips for Gaining and Keeping Sticky Customers
- November 6, 2020
- Posted by: TRWCBlogger
- Category: Marketing
In today’s modern marketplace, gaining a customer starts with the Herculean task of gaining their attention – and then keeping it. With more options, more noise and more distraction, it has never been more important to gain highly valuable customers – and then keep them around. Your company’s churn rate – the percentage of subscribers