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Marketing Mistakes Startups Make
- February 12, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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Marketing startups is a whole lot different than marketing a known business or corporation. There are many reasons why, but the most obvious is the lack of brand identity of a startup. There is also the case of a limited budget and you have to do a lot with whatever you have set aside for
Time to Take Control of Your Narrative
- January 20, 2020
- Posted by: TRWCBlogger
- Category: Marketing
You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
10 Strategy Tips To Effectively Market Your Nonprofit
- January 16, 2020
- Posted by: TRWCBlogger
- Category: Business, Marketing
by Jastine Lumbres Some pointers for marketing your nonprofit. Previously a method used for guaranteeing good business, marketing has become an essential tool for nonprofits in the growing online world. Nonprofits face very specific challenges in the marketing space. Here are some tips on improving your strategy to help your nonprofit navigate those challenges. 1.
How to Define Your Target Market
- January 13, 2020
- Posted by: TRWCBlogger
- Category: Marketing
By Mandy Porta Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some say they target small-business
5 Sales Lessons from the Donald Trump Campaign
- January 9, 2020
- Posted by: TRWCBlogger
- Category: Marketing
Regardless of political affiliation, I think we can all agree that the methods of Donald Trump are producing some positive results. In today’s post, I want to share five lessons you can apply to your sales efforts in the field from “Trump for President.” Lesson #1 – Don’t be afraid to make a big move
4 Factors of Highly Annoying Marketing (And What To Do Instead)
- December 18, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Marketing ≠ Annoyance There’s a reason we fast forward through commercial and click “Skip ad” as soon as we can — marketing efforts can be annoying. As a customer, you get it, but as a marketer, you want people to read your company blog, share your content and look at your company’s website. To make
The Creative Marketing Process
- December 16, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Laura Lake A group of marketers sits behind a one-way mirror, taking scrupulous notes on a focus group. Nearby, a marketing specialist is scraping metadata on area demographics, looking for patterns. Another team member is reading, consuming, and interpreting survey results. An analyst is crunching spreadsheets, shifting pivot tables and cross-referencing sheets. This data is
8 Email Marketing Tips and Tricks
- December 13, 2019
- Posted by: TRWCBlogger
- Category: Marketing
Email marketing is not going anywhere. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Additionally, using email as the primary source of marketing for small businesses is on the rise. 41% of small businesses nationwide now use email to market to their customers, a nearly 25% increase from last
How to build an effective marketing pitch in 11 steps
- December 6, 2019
- Posted by: TRWCBlogger
- Category: Marketing
As a freelance business professional, you’re involved in every aspect of your company. This includes building an effective marketing pitch, for yourself and for your business. So what is a marketing pitch? Simply defined, it’s a line of talk that is designed to persuade someone, such as a presentation to sell a product or service.
7 Creative Marketing Ideas
- November 29, 2019
- Posted by: TRWCBlogger
- Category: Marketing
The best marketing campaigns of the past year all have one thing in common – they all did much more than just promote their brand. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and national companies can do this