4 Effective Ways to Market Your Business Online
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4 Effective Ways to Market Your Business Online

All businesses, great and small, exist for one reason – to make money. Every decision or action that happens in the business is just one step on the way to the ultimate purpose of that business, that is, to make a sale. The difference between businesses that succeed and those that fail is the ability…

How to Build an Effective Marketing Pitch in 11 Steps

How to Build an Effective Marketing Pitch in 11 Steps

As a freelance business professional, you’re involved in every aspect of your company. This includes building an effective marketing pitch, for yourself and for your business. So what is a marketing pitch? Simply defined, it’s a line of talk that is designed to persuade someone, such as a presentation to sell a product or service….

8 Ways to Do Big-Time Marketing Without Spending a Fortune

8 Ways to Do Big-Time Marketing Without Spending a Fortune

Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving money on marketing…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Market a Paid Event
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How to Market a Paid Event

When businesses and organizations have a product, service, idea or cause to promote, they often host paid events for their target markets to attend. Paid events include conferences, networking events, trade shows, webinars, virtual conferences, teleseminars, retreats, seminars and charity. Businesses and organizations attempt to increase event registrations by gaining exposure through online and offline…