All businesses, great and small, exist for one reason – to make money. Every decision or action that happens in the business is just one step on the way to the ultimate purpose of that business, that is, to make a sale. The difference between businesses that succeed and those that fail is the ability…
As a freelance business professional, you’re involved in every aspect of your company. This includes building an effective marketing pitch, for yourself and for your business. So what is a marketing pitch? Simply defined, it’s a line of talk that is designed to persuade someone, such as a presentation to sell a product or service….
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not understand what influencer marketing is about. Indeed, some people come across the phrase for the first time and instantly ponder, “What…
Marketing is essential to any company’s bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices, your own marketing strategy does not need to break the bank. Here are several tactics for saving money on marketing…
One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….
When businesses and organizations have a product, service, idea or cause to promote, they often host paid events for their target markets to attend. Paid events include conferences, networking events, trade shows, webinars, virtual conferences, teleseminars, retreats, seminars and charity. Businesses and organizations attempt to increase event registrations by gaining exposure through online and offline…
The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…
