How to Run A Political Campaign Targeted at Millennial Voters
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How to Run A Political Campaign Targeted at Millennial Voters

While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.

Political Marketing Lessons Learnt from Muhammadu Buhari

Political Marketing Lessons Learnt from Muhammadu Buhari

Love him or hate him, one thing no one can deny from the 2015 election victory is that you can write a thesis on the Marketing lessons or develop a marketing strategy from Muhammadu Buhari’s campaign. Millions and millions of people loved this new candidate who had contested and lost three times previously and they…