Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
| | | | | | | | |

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

ByTRWCBlogger

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Use Social Proof for Conversions
| |

How to Use Social Proof for Conversions

ByTRWCBlogger

Social proof is such an interesting concept that experts across the world have dedicated hundreds, if not thousands of words, in books and articles to talk about it. One such person is Robert Cialdini who explained social proof in his book and stated how people generally see a particular set of actions in a specific…

Here’s Why PR Should Be An Important Part Of Your SMEs Strategy
| | | |

Here’s Why PR Should Be An Important Part Of Your SMEs Strategy

ByTRWCBlogger

Small and medium-sized enterprises (SMEs) account for 99% of all organizations in the EU, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is…

Seven Must-Use Marketing Techniques for Small Businesses
|

Seven Must-Use Marketing Techniques for Small Businesses

ByTRWCBlogger

Here, we look at seven key marketing techniques for small businesses to use in order to ensure that their products are out there where potential customers can see them. This topic is particularly crucial because small businesses need all the visibility they can get. With the ascendancy of the Internet, more and more people are…

Why You Should Craft a Compelling Content Strategy for Your Small Business
| | |

Why You Should Craft a Compelling Content Strategy for Your Small Business

ByPublisher

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans…

Why You Should Maintain Online Digital Etiquette
| | | | |

Why You Should Maintain Online Digital Etiquette

ByTRWCBlogger

Maintaining online digital etiquette is crucial in this day and age. TRW Consult writer tells us exactly why we should – and how we can do so. Understanding Digital Interaction The connective power of digital technology provides a guide for people to effectively navigate globally interconnected digital spaces in ethical and respectful ways. Digital technologies…

Have You Tried Leveraging New Media for Brand Positioning and Visibility?
| | |

Have You Tried Leveraging New Media for Brand Positioning and Visibility?

ByTRWCBlogger

[vc_row][vc_column][vc_column_text]This is the 21st century, the globalization age. It is a time when the world has been reduced to a global village through Information and Communications Technology (ICT). Working smart now far outweighs working hard. The invention of computer codes by Alan Turin and its many innovations like the Internet and self-service applications have assisted…

How to Run A Political Campaign Targeted at Millennial Voters
| | | | | |

How to Run A Political Campaign Targeted at Millennial Voters

ByTRWCBlogger

While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.