5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

5 Steps To Build Trust Using Content Marketing
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5 Steps To Build Trust Using Content Marketing

Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…

Online Reputation Management: 4 Reasons Why Every Business Needs it
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Online Reputation Management: 4 Reasons Why Every Business Needs it

Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…

5 Reasons Your Brand Communication is Turning Customers Away
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5 Reasons Your Brand Communication is Turning Customers Away

Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…

Here’s Why PR Should Be An Important Part Of Your SMEs Strategy
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Here’s Why PR Should Be An Important Part Of Your SMEs Strategy

Small and medium-sized enterprises (SMEs) account for 99% of all organizations in the EU, and when it comes to their business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is…

Reputation Management a Process, Not a Reaction

Reputation Management a Process, Not a Reaction

“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative reviews, disgruntled stakeholders, and trash-talking can all do severe damage to a business. In this article, I’ll focus on what a business can do…