Reputation Management a Process, Not a Reaction

Reputation Management a Process, Not a Reaction

“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative reviews, disgruntled stakeholders, and trash-talking can all do severe damage to a business. In this article, I’ll focus on what a business can do…

Why Reputation Management Should Be Top Priority for You

Why Reputation Management Should Be Top Priority for You

A good name is invaluable to any individual or business. It is a jewel to the soul. That’s why it is paramount to maintain a good reputation in every sphere. Reputation, reputation, reputation. Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so now…

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

How to Create a Good Service Experience for Client and Customer Satisfaction
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How to Create a Good Service Experience for Client and Customer Satisfaction

Efficient customer/client service forms the basis of the customer experience. Most customers’ main interaction with a business is through interacting with a business’s employee, either by visiting an office as a client or a store as a customer. Interaction could also be through virtual means like email, phone call, WhatsApp, Instagram, Facebook, Telegram and so…

Why You Should Maintain Online Digital Etiquette
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Why You Should Maintain Online Digital Etiquette

Maintaining online digital etiquette is crucial in this day and age. TRW Consult writer tells us exactly why we should – and how we can do so. Understanding Digital Interaction The connective power of digital technology provides a guide for people to effectively navigate globally interconnected digital spaces in ethical and respectful ways. Digital technologies…

How to Be An Effective Digital Citizen
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How to Be An Effective Digital Citizen

The digital space is a virtual community, but are you a good citizen of it? Citizenship confers special status on those that are qualified. It separates them from aliens, allowing them to fully associate with the aspirations and objectives of the community in question. A citizen enjoys the full privileges and benefits of their environment…

The Best Way to Meet Customer Expectations
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The Best Way to Meet Customer Expectations

The more you know and understand the background and behaviour of your audience and their needs, the better you can prepare your approach to dealing with them. Human behaviour is a function of the environment in which the individual finds himself. In business, striving to have our customers’ background information can help us identify their…

13 Golden Rules Of PR Crisis Management
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13 Golden Rules Of PR Crisis Management

Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to…