The more you know and understand the background and behaviour of your audience and their needs, the better you can prepare your approach to dealing with them. Human behaviour is a function of the environment in which the individual finds himself. In business, striving to have our customers’ background information can help us identify their…
Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to…
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge by ex-employees targeted at former companies. These negative reviews…
Ever wondered how far a communication plan can get you? Today’s social media is a double-edged sword. On the one hand, it builds and grooms relationships. But when misused, social media can, in the wrong hands, become a ticking time bomb! When you have worked hard to build your personal or corporate brand, you realise…
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on…
What are blogs, and why are they crucial for online reputation management? Blogs generate good content that eventually push down negative links, build trust by showing industry expertise, and is a way to get visible online. Here are some tips for excellent posts and four ways blogging is important for online reputation repair. What to…
If you’re building a business, you’re already juggling more circus scarves than one clown should rightfully have in the air at one time. But if there’s one thing you can’t forget as a business owner, it’s your online footprint. The reality is that we live in a search-happy world. Before anyone decides to do business with…
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
Branding is as important as it has ever been, perhaps even more so thanks to the internet making it very easy for a prospective customer or client to explore your entire brand’s identity in a matter of moments. Thus to build a strong brand, here are some useful tips and advice to help you define your…