Creating a good reputation takes time and effort and it can be something that’s lost in an instant. However, there are a number of things you can do to help your business build its rep and keep it for the long term and we’re going to take a closer look at them. Check out These…
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years.
Have you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. I’d be willing to bet that those who type this into Google…
No-one wants to be super annoying, and that’s what a lot of people’s greatest fear is when they think of self-promotion. Self-promotion comes much more naturally to some people than others – the task is obviously more difficult for introverts or people that generally like to keep out of the limelight. Self-promotion also means having…
With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…
Why is reputation management so important to every business? It is because your reputation is a delicate item that can be destroyed through as little as a tiny infraction. This is even more so in this global village where one cannot afford to ignore any negative voice, irrespective of its geographical location. Perception is reality….
Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…
Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…
Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…
Bad brand reputations seem to be a dime a dozen these days, and every PR nightmare is broadcast to the world on social media in a relatively short span of time. If you’ve taken a stroll through a brand’s YouTube or Twitter comments or replies, you have probably noticed that commenters are ruthless about calling out…