9 Huge Mistakes You Don’t Know You Are Making on Social Media

9 Huge Mistakes You Don’t Know You Are Making on Social Media

Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted saw social media as important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than…

How to Enhance Your Brand Value With a Well-Told Story
| | | | | | | |

How to Enhance Your Brand Value With a Well-Told Story

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
| | | | | | | | |

Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

Why You Should Craft a Compelling Content Strategy for Your Small Business
| | |

Why You Should Craft a Compelling Content Strategy for Your Small Business

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans…

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

Why Social Media Marketing Isn’t Enough To Promote Your Business Online

Social media is a powerful marketing tool that can be used to reach potential customers and increase brand awareness. Because of this, many small business owners have been led to believe that having a presence on social media is enough to successfully market their business online – unfortunately, this is simply not the case. Although…

Why You Should Maintain Online Digital Etiquette
| | | | |

Why You Should Maintain Online Digital Etiquette

Maintaining online digital etiquette is crucial in this day and age. TRW Consult writer tells us exactly why we should – and how we can do so. Understanding Digital Interaction The connective power of digital technology provides a guide for people to effectively navigate globally interconnected digital spaces in ethical and respectful ways. Digital technologies…