Playing Smart: How to Make the Best Use of Social Media for Business Opportunities
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Playing Smart: How to Make the Best Use of Social Media for Business Opportunities

ByTRWCBlogger

One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….

Live Streaming for Social Media Marketing

Live Streaming for Social Media Marketing

ByPublisher

Recently, live streaming has assumed shimmering popularity in the field of digital marketing. Though new to many, it has succeeded in promoting authenticity, attracting users and increasing views. Its time-sensitive nature makes it attractive to the curious and it has proved to be economical as well. It is projected that the video streaming market will…

How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

7 Social Media Management Tips to Save Time & Improve Results

7 Social Media Management Tips to Save Time & Improve Results

ByTRWCBlogger

Why is social media management important? According to data from Mainstreethost, social networks are the 2nd most popular way to research brands, just behind search engines. We can google “Faux-suede shirt” and receive an ad from UNTUCKit—but it’s fairly unlikely that I would purchase that shirt before doing my research on the brand. First, check…

The 3 Stages of Social Media Marketing for Events
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The 3 Stages of Social Media Marketing for Events

ByTRWCBlogger

By Allison Gauss Social media revolutionized the way people experience events. From promoting concerts to organizing protest marches to simply throwing a party, social media platforms are important tools for communicating and mobilizing people. For nonprofits, social media marketing is now an instrumental part of growing an event. And while social media is often thought…