TAMS Summit 2018 Digital Architecture

TAMS Summit 2018 Digital Authority Architecture | Structured pre-event, live, and post-event digital strategy for executive convenings and professional summits

TAMS Summit 2018 Digital Architecture

Sector: Enterprise Technology & Workforce Innovation
Scope: 4-Month Pre-Event Campaign + Live Summit Coverage
Engagement Type: Institutional Visibility Architecture & Media Integration

Institutional Context

The TAMS Summit required structured digital authority positioning ahead of its 2018 convening.

The objective extended beyond promotion.
The mandate was to:

• Increase professional credibility

• Mobilize multi-sector stakeholders

• Engineer sustained digital engagement

• Control narrative before, during, and after the event

• Secure mainstream media visibility

The summit required a coordinated authority-building framework.

Strategic Challenge

Professional summits compete for:

• Executive attention

• Media oxygen

• Policy credibility

• Corporate participation

Without disciplined narrative control, high-value events risk fragmented messaging and diluted authority.

TAMS required:

• Multi-platform orchestration

• Structured publishing cadence

• Professional audience targeting

• Live event communications discipline

• Press integration

TRW CONSULT’s Authority Framework

Pre-Event Visibility Architecture (Feb – May)

We engineered a structured publishing and engagement system across:

• Facebook

• Twitter

• LinkedIn

• Nairaland

• Google+

• National press

Across the 4-month cycle:

• 63 Facebook posts generated 111,773 reach and 144,733 impressions

  TAMS 2018 End of Campaign Report

• 274 tweets produced 401,965 impressions and 5,713 engagements

  TAMS 2018 End of Campaign Report

• LinkedIn sustained 7,095 professional impressions

  TAMS 2018 End of Campaign Report

• Nairaland generated 91,296 views and 655 comments

  TAMS 2018 End of Campaign Report

This was not volume.
It was structured escalation.

Engagement intensified strategically toward the event window.

Live Summit Narrative Control (D-Day Operations)

TRW CONSULT deployed on-site operatives for:

• Live tweeting (74 tweets on event day alone)

  TAMS 2018 End of Campaign Report

• Real-time visual documentation

• Rapporteur services

• Communique documentation

• Live-streaming coordination

• Crisis-adjusted technical troubleshooting

Narrative control during live institutional convenings requires precision.

The summit messaging remained disciplined and aligned throughout.

Press & Media Amplification

The press release was distributed to national outlets including:

• Vanguard

• This Day

• Guardian

• Daily Independent

• The Sun

  TAMS 2018 End of Campaign Report

Additionally:

• 27 media site publications extended reach beyond social platforms

  TAMS 2018 End of Campaign Report

This integration ensured the summit moved from digital engagement into institutional media legitimacy.

Measurable Institutional Outcomes

✔ Multi-month structured authority build-up
✔ Peak engagement during summit window
✔ Cross-platform narrative consistency
✔ National press coverage
✔ Executive-level audience penetration
✔ Post-event documentation & communique support

Transferable Capability

This engagement reflects TRW CONSULT’s capacity to:

• Architect authority for executive-level convenings

• Coordinate multi-platform messaging ecosystems

• Deploy live communications infrastructure

• Integrate social, press, and on-ground operations

• Protect institutional credibility in high-visibility environments

Professional summits, policy forums, nonprofit galas, and leadership conferences require more than promotion.

They require narrative architecture.