- April 15, 2020
- Posted by: Publisher
- Category: Branding, Digital Marketing, Management, Publicity & Awareness
By Scott Oldford
In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about Facebook advertising and lead generation will not work. The reason: The “big guys” have arrived and brought their huge budget.
Now, if you’re like me and the majority of business owners I know, you cannot compete with the Coca-Cola’s of the world. As such, what works for you today in online marketing will not work for you tomorrow. You need to evolve or die.
The good news is, evolving isn’t so hard.
In fact, there’s a brand awareness strategy that almost any business can use. This strategy helped me generate over $500,000 with a brand new business in 2015 (with an email list of less than 4,000 people), spending just over $5,000 in advertising.
I’ve helped many clients do the same, but it wasn’t until recently that I connected the dots. But, now I have, I realize the “big guys” like McDonald’s, Pepsi and Coca-Cola have done this for years.
So, what is this simple brand awareness strategy? I have two words for you.
*Omnipresent and relevant*
From now on, getting new leads and putting them into your fancy funnel will cost you more money and offer fewer results. The “big fish” are making it impossible for the majority of us to survive, so instead of competing with them, why not become a big fish in your very own pond?
This is the future of marketing, and it centers around two words:
If you want to build trust with your audience, you need to distribute the right content to them at the right time (relevance) and appear everywhere (omnipresence). This is what I’ve done over the last few years, and this is why each day people ask me: “Scott, I see your stuff everywhere. How do you do it?”