There are myriads of websites popping up daily on Google or other search engines. The world, already a global village, can get access to lots of content just by typing up words in a search bar. There is, however, one thing that helps some people’s websites to rank more than others. It is called web optimization.
Go over to your Google app right now, and type in ‘content writing’. On the first page, you are probably going to see articles written by Backlinko and SEMrush. Why? Because they have properly optimized their website to make sure that their articles pop up first on Google.
What is Web Optimization?
HubSpot’s Anna Fitzgerald calls web optimization “a set of actions that can help you improve user experience, traffic, and conversions on your site.” It helps people easily locate your website. Google and other search engines handle millions of searches every month, and with this number increasing per year, there is a need for you to up your game and boost your content visibility – there is a need for you to properly maximize your website.
Why is it Important to Maximize Your Website?
Let us imagine this: You love to write and you finally decided to have a blog. You start it up and come up with different blog posts, yet just 10 people in the world read your posts. And only because you posted the link up on your social media handles and they decided to check it out.
There are millions of people out there waiting for you to write. This is one major reason why you need to maximize your website – to reach those millions of audiences and create personalized experiences that will help your customers convert faster. The points below are simpler reasons for you to remember why you should maximize your website:
- To improve your brand awareness
- To build trust and loyalty with your target audience
- To generate targeted traffic from interested buyers, and to increase the sales you generate from paid and organic traffic.
How Do I Properly Maximize My Website?
Now to the main question, how do I properly maximize my website?
To maximize your website properly, you will need to go with a holistic approach. This will involve using the following:
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- UX Design (the frontend of your website)
- Web Development (the backend of your website)
To properly maximise your website, you need to figure out what your target customers are searching on Google, how to align your content to their searches, and what you need to do to rank pages in search results.
1. Source out your target keywords
Sourcing out keywords that align with your target market is very important. In recent times, there has been improved AI-driven analysis that helps Google to extrapolate user intent based on the search inquiry. This will bring out relevant results and make it easy for you to meet the needs of your target audience. It makes it easy for site owners to think like users rather than marketers when they are creating and optimizing content.
The best way to account for your user content is by typing your keyword into the search engine and then noting the relevant results that come up. This will help you to align your content to your user, especially if it is not your article that pops up first. Read through their content. That will give you an idea of how to optimize your content. However, while you can Google each of your keywords manually, it is not an appropriate approach; instead use third-party SEO tools like SEMRush, Ahrefs, and Moz.
2. Optimize your content
For any blog post, video, or digital resource to be relevant, it has to focus on the target market. Yet, while you know your target, it is critical for you to optimize your content for optimization, to increase your ranking, and traffic to your website. This is not a difficult task to do. All that is required is for you to follow by example. To do this:
- Integrate relevant keywords
- Add useful images
- Add keyword-based page titles
- Manage your keyword density
- Add internal and external links
- Create meta-tags that highlight key concepts
3. Improve your page speed and experience using UX
For your content to rank, you need to improve your “dwell time”. This is a very important SEO ranking factor. It measures the number of seconds or minutes a user spends on your site. If a user clicks your content and it takes a lot of time for it to load, chances are that he/she will return and click on another content. And if this occurs for a lot of users, Google will rank your content as irrelevant and your position will drop. This can however be prevented. If you own content and you should test the speed right now, using Pingdom Tools, WebPage Test, Pagespeed Insights, or GTMetrix. Type in the URL, select a server location, and click ‘start test’. Once the search is over, fix the issues and scroll through to see the problems a bit of advice here. You might have to keep fixing these issues until you get a score of 90 and above.
If you also have content that is hard for your readers to understand, it will negatively impact the amount of time they will spend on your site. So, always ensure that your user’s experience is on point and give them an experience they will never forget.
4. Get more sites to share your content through backlinks
Networking is a growth strategy. And to rank, it is also important that you get a backlink, or link from another domain to your website. This signals to Google that your content is relevant. To get this done, note these two important steps:
- Let your content be superb so they are worth linking to.
- Search and contact people with relevant sites who are likely to share your content.
As mentioned above, there are several ways you can properly maximize your web. The question for you is – are you willing to go through the process of giving your target audience the best or do you just want to post online?