With the availability of the internet and social media, it is very easy to overlook the powerful impact word-of-mouth marketing has on any business. Lithium records that 92% of customers trust recommendation from friends and family more than any other form of advertising. So, as a business, how do you make these family and friends your marketers? Here is how:
- Ensure your service is top-notch: People like to talk about their experience when they try a new product. The quality of the service you offer will go a long way to determine if you will get a positive or negative recommendation. If you want to actively utilize word-of-mouth marketing, then offer quality products and unbeatable services.
- Be different: Imagine someone who eats out and has the same experience in every restaurant, but comes into yours and is blown away by the exceptional service. He is bound to talk about it. If that experience was pleasurable, then you have a new marketer who will share this to his friends and family. Remember that people appreciate what is out of the ordinary, so think outside the box and create one-of-its-kind experiences for your customers.
- Be Trustworthy: People appreciate businesses that they can trust. If your opening time is 9 am, let your clients know that by 9 am, you will be open. If you offer home delivery services, make sure you can be trusted on your delivery time without any hitches. Also, engage your clients by asking how you can further improve your products and help them in the use of the ones they have bought.
- Have an Active Social Community: This is difficult to achieve, but when it is done, it is the ultimate marketing technique! Encourage dialogue on social media and organize events and loyalty programmes. All these will not only give your customers exclusivity, but they will also encourage more people to join in.
Word-of-Mouth Marketing is effective, and simply by being competent and creative in your business, you can spur people to talk about you and encourage others to patronize your business.