Four Deadly Content Marketing Mistakes to Avoid

Some content marketing mistakes are tiny and barely recognisable, yet they can heavily drag down the success of your brand. In this post, we examine some of these mistakes and how to avoid them.

No other time has the power of content marketing been made more manifest than in our fast-paced digital world. It is at the centre of building brand awareness, connecting businesses to their target audience, building and maintaining trust and showcasing a brand’s authority in an industry.

Pause.

Many marketers realise the benefits of content marketing. Many may have even used it the right way at some point. But there is sometimes the temptation to overlook some pitfalls in content marketing. This is usually because of complacency borne out of successes recorded in the past.

Here are some deadly content marketing mistakes to avoid in this season of fast-paced digital revolution:

Content Marketing without Strategy

Content marketing without a strategy is just like groping in the dark. It usually leads one into a ditch.

Content marketing needs a strategy to continue to thrive. The strategy doesn’t have to be elaborate, but it must certainly answer salient questions that give it a clear direction. The strategy should provide clear answers to questions such as Why, Who, Where, What, How and When. If you can get these basics well outlined in your strategy, then what is left is methods of accommodating techniques and new technologies into your marketing strategy. But strategy comes first.

Dissonance between Strategy and Content Marketing

Sometimes there may be a disagreement between content marketing and the strategy adopted. This is to say that there is more to content marketing strategy than strategy itself, e.g. creating a buyer persona, looking into SEO Audit, and having a social media strategy.

When your content marketing and marketing strategy are not synchronised, it is almost like a deliberate call to failure as the efforts into content marketing is more often than not going to be a waste.

For a content marketing strategy to be effective, the sales teams should have a written form of the content marketing strategy that they can refer to in time of doubt.

Fixed and Repetitive Contents

One thing a content marketing strategy helps you to do is to plan your content with a calendar in mind. This prevents repetition if done well. However, when the goal is defeated, the targeted audience may be put off. A great content marketing strategy recognises the place of variety; the best content marketing is a cocktail of different types of content. They gain attention through texts, infographics, podcasts and videos.

Trying to Generate all Content In-House

It may be tempting to want to flood your site with in-house content, especially for start-ups trying to find their feet. However, doing this may cause more harm than good to the brand. Hire a content writer or a team to deliver polished and targeted contents that will benefit your business.

If you are still in doubt about the right content marketing strategy to adopt or who to hire to manage your content, why not call us today? At TRW consult, we are proficient at content marketing and writing.