TRW Consult Delivered Strategic Digital Campaign for FanMilk Nigeria Plc

LAGOS, NIGERIA – 2016 — As part of its ongoing commitment to helping brands grow digital influence and market penetration, TRW Consult successfully executed a comprehensive digital marketing campaign for FanMilk Nigeria Plc, one of the country’s most iconic dairy and frozen food brands.

The campaign, delivered under TRW Consult’s Digital Solutions portfolio, was commissioned to support FanMilk’s brand visibility goals and increase market share among young Nigerian consumers. Recognizing the growing importance of digital engagement, FanMilk sought a partner with both strategic insight and digital execution capabilities—and found one in TRW Consult.

What the Campaign Entailed

The digital initiative included:

• Full social media account management (content, scheduling, community engagement)
• Development and deployment of online display ads on high-traffic Nigerian websites and youth-focused blogs
• Targeted social media campaigns tailored to Nigerian youth and young adults
• Promotion of FanMilk’s product lines—including yoghurt drinks, frozen desserts, and snacks—using lifestyle-driven, culturally relevant content

“Our goal was to get people not just to see the brand, but to talk about it—share it, engage with it, and crave it,” said a TRW Consult campaign lead. “We created a digital experience that matched the fun and freshness associated with FanMilk products.”

Results and Impact

Through TRW Consult’s campaign:

• FanMilk gained increased engagement across platforms
• The brand received elevated visibility on major youth-centered blogs and entertainment portals
• Conversations around FanMilk’s products spiked organically, particularly during promotional cycles
• The groundwork was laid for longer-term brand loyalty within the digital-native demographic

Digital Strategy That Drives Growth

FanMilk’s partnership with TRW Consult reflects a broader shift among legacy FMCG brands in Nigeria: transitioning from traditional advertising toward measurable, mobile-first digital engagement strategies.

About TRW Consult

TRW Consult is a leading content and digital communications firm based in Lagos, Nigeria. With expertise in storytelling, strategic marketing, and multi-platform engagement, TRW helps brands grow their digital presence, connect with key audiences, and drive sustainable results.