TRW Consult Executes Targeted Digital Visibility Campaign for The Chair Centre Group

LAGOS, NIGERIA – 2016 — In a continued display of strategic digital execution, TRW Consult was engaged by The Chair Centre Group, one of Nigeria’s leading furniture and office solutions providers, to pilot a two-week online visibility campaign aimed at enhancing brand recall and market presence during a high-engagement season.

The campaign, which ran across YouTube, Google Display Network, mobile platforms, and select high-traffic Nigerian websites, was structured to deliver targeted seasonal messaging aligned with The Chair Centre Group’s brand positioning and customer touchpoints.

Campaign Objectives

• Boost brand visibility across digital platforms during a strategic window
• Deploy seasonal messaging that resonates with professional and consumer audiences
• Reach users across multiple devices, including mobile, ensuring high accessibility
• Leverage geotargeting and demographic segmentation to optimize ad relevance
• Track performance in real time and adjust for maximum impact

Digital Strategy Meets Brand Purpose

TRW Consult’s digital strategy team crafted a multi-platform approach that emphasized cost-effectiveness, scalability, and precise targeting—core strengths of digital advertising over traditional media. The campaign highlighted key value propositions of The Chair Centre Group while delivering:

• Broader reach at a lower cost per impression
• Measurable engagement metrics (click-throughs, views, time on site)
• High visibility among business and executive demographics in Nigeria
• A performance blueprint for future brand campaigns

“This project demonstrated how a brief, well-timed digital push can drive significant awareness,” said a member of TRW Consult’s campaign team. “We helped The Chair Centre Group connect with a modern audience through the platforms they use most.”

Why Digital Campaigns Matter

Compared to traditional print or broadcast media, digital campaigns offer:

• Greater reach across geographies and demographics
• Real-time performance insights
• Lower cost and higher ROI
• Mobile-first access is especially critical in Nigeria’s mobile-driven internet economy

About TRW Consult

TRW Consult is a Lagos-based content and digital marketing consultancy helping businesses, institutions, and development programs grow through storytelling, strategy, and technology. From editorial support to digital execution, TRW provides scalable solutions that connect brands with the audiences that matter most.