TRW Consult Powers Digital Campaign for YouWIN! 3 – Expanding Reach to Youth Nationwide

LAGOS, NIGERIA – 2014 — Building on the success of its previous engagement with YouWIN! 2, TRW Consult was again contracted to design and execute the digital and social media campaign for YouWIN! 3, the third phase of the Federal Government’s flagship Youth Enterprise with Innovation in Nigeria (YouWIN!) program.

Campaign Overview

YouWIN! 3 was a nationwide business-plan competition launched in November 2013, open to both male and female entrepreneurs aged up to 40, offering grants between ₦1 million and ₦10 million, and aiming to spark widespread youth-led enterprise development. It ultimately funded over 2,500 businesses, creating thousands of jobs.

Having previously achieved remarkable visibility for YouWIN! 2—with more than 11 million ad impressions on Facebook and videos across 1,200+ websites, com—TRW Consult was tasked with scaling that success for the YouWIN! 3 campaign.

Digital Strategy & Execution

TRW Consult crafted a dynamic digital strategy centered around:

• Social media management and audience engagement across platforms like Facebook, Twitter, and Instagram
• Targeted display, video, and search ads through Google and high-traffic Nigerian web portals
• Scaling outreach with demographic and device segmentation, ensuring mobile-first accessibility

Leveraging the momentum and best practices from YouWIN! 2, TRW Consult ensured that the YouWIN! 3 digital campaigns remained highly visible and resonant across urban and rural communities.

Campaign Impact & Legacy

• Extended reach to millions of Nigerian youths via social channels
• High visibility during the call-for-application and grant stages
• Helped sustain awareness and participation in one of Nigeria’s largest youth entrepreneurship drives

While specific metrics for YouWIN! 3 have not been publicly released, the program’s scale—engaging tens of thousands of applicants and disbursing a significant portfolio of grants—underscores the importance of strategic digital amplification in nationwide initiatives.

Words from TRW Consult

“After the momentum we built for YouWIN! 2, the organizers trusted us to take the digital presence for YouWIN! 3 to a new level,” said a TRW Consult director. “We were proud to help broadcast opportunity and empower young entrepreneurs across Nigeria.”

Why This Matters

The YouWIN! series remains one of Nigeria’s most impactful entrepreneurship programs, having created over 26,000 direct jobs in its first three phases and disbursed more than ₦11 billion in grants by early 2018. TRW Consult’s consistent role in driving digital engagement highlights:

• The critical role of digital strategy in scaling government entrepreneurship efforts
• How targeted social and display campaigns can amplify reach, awareness, and participation
• TRW Consult’s capability to deliver at scale across recurring government-led projects

About TRW Consult

TRW Consult is a Lagos-based content and digital strategy agency specializing in online campaigns, social media management, and digital marketing. With a history of partnering with public and private sector initiatives—including YouWIN!, Diamond Bank BET, IBM, and major corporate brands—TRW empowers clients to tell their stories, grow their presence, and drive real-world impact.