TRW Consult Powers FIRS Business Registration Drive with Dynamic Digital Campaign

August 2014 – In a bold move to boost tax compliance among Nigeria’s entrepreneurs, the Federal Inland Revenue Service (FIRS) enlisted TRW Consult to lead an online mobilization effort targeting both established enterprises and emerging startups. By harnessing the full spectrum of social media and digital tools, TRW Consult delivered a campaign that set new benchmarks in reach, engagement, and registration momentum.

Mobilizing Business Owners for FIRS Registration
Under the banner “Register Today, Grow Tomorrow,” the campaign zeroed in on two key audiences:

• Existing Businesses keen to regularise their tax status and unlock formal-sector benefits
• Young Entrepreneurs are building new ventures and seeking legitimacy in a competitive market

Omnichannel Digital Strategy
TRW Consult deployed a synergistic mix of platforms and tactics to maximize visibility and conversion:

• Social Media Outreach: Curated content and targeted ads on Facebook and Twitter, generated conversations about tax compliance, and highlighted the benefits of formal registration.
• Blog & SEO Integration: Expert-authored articles on high-traffic blogs—and optimized Google Search Ads—ensured FIRS guidance ranked prominently for searches like “how to register a business in Nigeria” and “FIRS tax registration.”
• Influencer Partnerships: Collaborations with respected Twitter influencers in the business and fintech space lent authenticity to the message, spurring peer-to-peer recommendations.
• Google Tools Utilization: From Display Network banners to YouTube pre-roll videos, Google’s suite of tools amplified campaign reach across multiple digital touchpoints.

Outstanding Results & Impact

• Achieved millions of impressions, placing FIRS registration top of mind among Nigeria’s SME community
• Drove thousands of new registration inquiries, marking a substantial uptick in formal business sign-ups
• Recorded exceptional engagement rates on social platforms, far surpassing previous FIRS digital initiatives

“Our goal was to make business registration both easy to understand and impossible to ignore,” noted TRW Consult’s Campaign Lead. “The mixed-media approach, paired with real voices from the influencer community, turned compliance into a compelling opportunity.”

Looking Ahead
With this landmark success, TRW Consult reaffirms its commitment to delivering innovative, results-driven digital solutions. As always, we’re grateful for your continued patronage, referrals, and goodwill—and we stand ready to offer more options and time for you to enhance your digital presence.