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Branding | Content Marketing | Digital Marketing | Political Marketing | Publicity & Awareness | Reputation Management | Social Media
How to Run A Political Campaign Targeted at Millennial Voters
While the youth population of Nigerian voters keeps increasing by the day and gaining ascendancy in the socioeconomic strata across the globe, it is surprising how they are often neglected in the political circles of African states. Most politicians don’t consciously cater to them in their campaign, preferring to go the old, conventional route instead.
Your Complete Guide to Retention Marketing
Marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing.
Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand
Lady Gaga is on fire … again. With her recent breakthrough performance in A Star Is Born, she is generating a lot of Oscar buzz. In the film, Gaga plays Ally alongside Bradley Cooper’s Jack — a couple whose personal relationship struggles as Ally’s professional life takes off. With many publications betting she will shine…
How to Create and Market a Strong Political Brand in Nigeria
Political branding is a delicate affair for both newcomers and the oldies- simply because the issues that won you the seat may not be as relevant in the next election cycle. Therefore, politicians are forced to brand and rebrand themselves with the movement of issues in the political calendar.
Why You Should Craft a Compelling Content Strategy for Your Small Business
You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans…