With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…
Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…
Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…
If you’ve read some of our posts here, you’ll have seen the emphasis we’ve placed on marketing as crucial to the success of any business. It is an interminable process that, if done right, gives your product or service much visibility, which is of course what every brand aims for. But what if you have…
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with…
A good name is invaluable to any individual or business. It is a jewel to the soul. That’s why it is paramount to maintain a good reputation in every sphere. Reputation, reputation, reputation. Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so now…
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be…
If you are even a little bit concerned about your personal brand, then you need to take control of your narrative. And here’s how you can do that
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness. If you are a business owner, I’m sure you know that having a good reputation…
