5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep…

5 Steps To Build Trust Using Content Marketing
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5 Steps To Build Trust Using Content Marketing

Have you ever stopped to think about what content marketing is really all about? Sure, it is about telling the story of your brand and answering questions that your customers have about your products and services in a “non-salesly” fashion, but deep down, brands that do content marketing well do it for something more than…

5 Reasons Your Brand Communication is Turning Customers Away
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5 Reasons Your Brand Communication is Turning Customers Away

Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…

The Best Marketing Strategies to Follow If You’re on a Budget

The Best Marketing Strategies to Follow If You’re on a Budget

If you’ve read some of our posts here, you’ll have seen the emphasis we’ve placed on marketing as crucial to the success of any business. It is an interminable process that, if done right, gives your product or service much visibility, which is of course what every brand aims for. But what if you have…

4 Critical Steps for Building a Memorable Brand

4 Critical Steps for Building a Memorable Brand

I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with…

Why Reputation Management Should Be Top Priority for You

Why Reputation Management Should Be Top Priority for You

A good name is invaluable to any individual or business. It is a jewel to the soul. That’s why it is paramount to maintain a good reputation in every sphere. Reputation, reputation, reputation. Reputation is a delicate item which can be destroyed through as little as a tiny infraction. This is even more so now…

5 Reasons You Need an Online Reputation Management Strategy

5 Reasons You Need an Online Reputation Management Strategy

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness. If you are a business owner, I’m sure you know that having a good reputation…