If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be…
[vc_row][vc_column][vc_column_text]This is the 21st century, the globalization age. It is a time when the world has been reduced to a global village through Information and Communications Technology (ICT). Working smart now far outweighs working hard. The invention of computer codes by Alan Turin and its many innovations like the Internet and self-service applications have assisted…
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on…
If you’ve read some of our posts here, you’ll have seen the emphasis we’ve placed on marketing as crucial to the success of any business. It is an interminable process that, if done right, gives your product or service much visibility, which is of course what every brand aims for. But what if you have…
What’s the use spending so much to develop a website whereas it is not attracting traffic home and abroad? It’s like singing in the dark or building your mansion in the middle of a wilderness.
When we think about marketing, our minds often jump to lead generation tactics that attract new customers. But marketing isn’t only about bringing in new business. It’s also about keeping existing customers through retention marketing. In fact, customer retention might be even more important than customer acquisition. Let’s look at why this might be true,…
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