How to Enhance Your Brand Value With a Well-Told Story
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How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

3 Essentials for a Successful Brand Diversification Strategy

3 Essentials for a Successful Brand Diversification Strategy

ByTRWCBlogger

In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business…

4 Critical Steps for Building a Memorable Brand

4 Critical Steps for Building a Memorable Brand

ByTRWCBlogger

I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with…

How to Promote Your Brand As a Content Creator

How to Promote Your Brand As a Content Creator

ByTRWCBlogger

The world is evolving digitally daily, and people want to build their own personal brands. But who is a content creator? A content creator is someone who produces entertaining or educational content that gives answers to the interests and challenges of a target audience. Content may be in the form of tweets, captions, blogs, or…

How Content Marketing Brings the Best Out of Your Business 

How Content Marketing Brings the Best Out of Your Business 

ByTRWCBlogger

Building a strong connection with your audience has become crucial for all businesses to get ahead. Doing this successfully requires the proper use of content marketing. This post, for instance, serves the purpose of informing and educating you on how to use content to get ahead in your business. And that’s one of the purposes…

The Best Way to Meet Customer Expectations
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The Best Way to Meet Customer Expectations

ByTRWCBlogger

The more you know and understand the background and behaviour of your audience and their needs, the better you can prepare your approach to dealing with them. Human behaviour is a function of the environment in which the individual finds himself. In business, striving to have our customers’ background information can help us identify their…