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3 Essentials for a Successful Brand Diversification Strategy
- December 16, 2020
- Posted by: TRWCBlogger
- Category: Branding
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In an attempt to expand their market size and invigorate their brand, many firms take a shot at diversifying their brand. ‘Brand diversification’ commonly refers to a process of launching a new product in a new market, as seen in Ansoff’s Growth Matrix; examples of such strategy are the McCafe, Nike’s golfing collection, IBM’s business
4 Ways to Differentiate Your Brand in a Congested Marketplace
- August 31, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it
9 Strategies To Revive Your Brand
- August 28, 2020
- Posted by: TRWCBlogger
- Category: Branding
by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
4 Critical Steps for Building a Memorable Brand
- August 19, 2020
- Posted by: COO
- Category: Branding
I founded a co-working space and business accelerator for female entrepreneurs. There are thousands of co-working spaces around the world and there are dozens that cater to this same demographic, so in order to remain competitive, each of us must set ourselves apart. My company, Hera Hub, boasts a unique business model. Our spaces are equipped with
Online Brand Visibility
- August 12, 2020
- Posted by: Publisher
- Category: Branding, Marketing
To get help in increasing your online brand visibility and patronage, please click and our web experts will contact you pronto.
Why Is It Important To Brand Your Business?
- July 29, 2020
- Posted by: TRWCBlogger
- Category: Branding
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be
The 3 Things You Must Do To Keep Your Brand Alive
- July 8, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Wendy Tomlinson Branding is one of the most important parts of your business, and it is always going to be that way. If you are keen for your business to be as successful as you have dreamed of it being in the future, then you will need to make sure that you are doing
Time to Take Control of Your Narrative
- January 20, 2020
- Posted by: TRWCBlogger
- Category: Marketing
You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
7 Bold Marketing Lessons You Can Learn From Apple
- October 28, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Max Perzon Not too long ago, for those of us who were born in the last century, Apple was an afterthought. Post-2000 the company rebranded itself in a revolutionary way. Despite the fact that they’re roughly on par with other computers and devices, they enjoy a reputation for being the best and command a
Time to Take Control of Your Narrative
- July 19, 2019
- Posted by: TRWCBlogger
- Category: Competitive research
You meet a prospective client for the first time. You are desperate to impress. Introductions and a handshake follow, and next thing the person is saying to you, “I’ve heard so much about you”. You search your mind frantically for a mutual friend or acquaintance hoping the prospective client heard only good things about you.
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