Three Design Hacks For Better Website Conversion
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Three Design Hacks For Better Website Conversion

Many marketers fail to take into account just how effective — or ineffective — the visual interface of their website is when it comes to engaging visitors. Sure, they’ll experiment with button placement, produce gated content and ensure they’ve posted good photos, but high-quality visual communication will encourage visitors to stay longer and travel farther…

Event Marketing vs. Experiential Marketing

Event Marketing vs. Experiential Marketing

Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is…

Online Reputation Management: 4 Reasons Why Every Business Needs it
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Online Reputation Management: 4 Reasons Why Every Business Needs it

Having an online reputation strategy is essential for any business. Growing competition, as well as lack of trust, has a serious impact on the decision-making process consumers go through when looking to buy online. If a company lacks a positive identity, it’s easy for potential shoppers to look for another company that has gained a…

5 Reasons Your Brand Communication is Turning Customers Away
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5 Reasons Your Brand Communication is Turning Customers Away

Brand communication is more than a logo and a few lines. It is deliberate and strategic. However, some brand managers fail to realise this and rush into brand campaigns only to rush out when the flame of their eagerness is extinguished. Drawing more customers to a particular brand involves careful research and planning, just the…

How to Create & Use Data-Driven Content for Link Building
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How to Create & Use Data-Driven Content for Link Building

If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique and data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content…