9 Strategies To Revive Your Brand
When you change how your brand is viewed and accessed, you open the door to changing how it is perceived by others
Tips for Creating Distinctive Branding
Branding is a way to distinguish your business from others. It gives you that distinct look, tells your story to your clients and gives them something to identify with. Creating a brand, especially for a startup can be a bit tricky. But TRW Consult has got you covered. Here are some tips to help you…
6 Ways to Differentiate Your Business from the Competition
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally…
Why Having a Brand Identity Is Good for Your Business
Just as personal identity helps us distinguish one person from another with factors like looks, behaviour, and origin, brand identity also helps us distinguish one brand from another. It includes specific physical and non-visual elements that make up a brand. These various elements such as logo, position, promise, and reputation combine to present a brand’s…
3 Signs You Should Rethink Your Branding Strategy
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as strong as they…