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Why You Should Craft a Compelling Content Strategy for Your Small Business
- May 22, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Publicity & Awareness, Social Media
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You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience? The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans
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10 Easy Marketing Tips for Increased Brand Visibility
- May 20, 2020
- Posted by: Publisher
- Category: Branding, Content Marketing, Digital Marketing, Event Marketing, Reputation Management
Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on
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How to Professionally Handle Glassdoor Reviews
- April 24, 2020
- Posted by: Publisher
- Category: Branding
Businesses have in the past identified Glassdoor as a threat to their reputation. Glassdoor is a social site that allows an overwhelming number of ex-employees to submit reviews about companies they have worked for in the past. These reviews are usually written in form of revenge porn by ex- employees targeted at former companies. These
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5 Ways To Create A Timeless Brand
- January 10, 2020
- Posted by: TRWCBlogger
- Category: Branding
By Fabian Geyrhalter If I say “Coca-Cola,” you probably see the cursive typeface, red and white colors, curved bottles, and polar bears, right? That’s because Coca-Cola has spent decades building its brand with precise imagery, a consistent logo, and steadfast messaging. While Coca-Cola is the quintessential timeless brand, many entrepreneurs have a tough time replicating
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Rebrand Your Business Without Losing Your Audience
- December 2, 2019
- Posted by: TRWCBlogger
- Category: Branding
Rebranding can take many forms, from picking a new name to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers. Is it possible to rebrand a business without losing your audience and disappointing current customers? Five business owners shared their tips on how
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How to Identify Your Unique Selling Proposition – USP
- September 6, 2019
- Posted by: TRWCBlogger
- Category: Branding
The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. As an example, one product may use small-batch processing where its competitors do not. If you offer a service rather than a product you may determine your USP is that you will go
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8 Success Lessons Entrepreneurs Can Learn From Chick-fil-A
- August 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
Chick-fil-A is one of the largest family-owned businesses in the country, and also one of the most profitable restaurant chains. However, the company came from humble beginnings. Founder Truett Cathy entered the restaurant business more than 70 years ago with just $10,600 (that’s about $135,000 adujsted for inflation). The company now has more than 2,000
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12 Common Copywriting Mistakes You Could Be Making
- August 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what your
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Steps to Making a Great Billboard Ad
- July 26, 2019
- Posted by: TRWCBlogger
- Category: Marketing
By Paul Suggett Consumers are no longer looking at billboards in the same way they did 20 or 30 years ago. While billboards may still be considered premium advertising space, consumers are engrossed in their smartphones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean
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5 Social Media Mistakes that Could Kill your Business
- July 24, 2019
- Posted by: TRWCBlogger
- Category: Social Media
Social media is vital for big business, but an online blunder can make or break your company. Here are five practices to avoid. Social media is a necessity for businesses. Whether it be for marketing, customer service, or public relations, social media is often how companies stay relevant in their customers’ lives and aware of