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Budget-Friendly Ideas to Promote Your Small Business and How to do it (2019 Guide)
- April 23, 2019
- Posted by: TRWCBlogger
- Category: Management
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By Richard Whether you love it or hate it, business promotion is an essential ingredient of successful entrepreneurship. It’s the key to driving sales, generating leads and maximizing conversion rates. However critical, though, promotion isn’t known for being cheap. Big corporations are notorious for forking out millions of dollars on social media ads every single
Coca-Cola’s 4 Most Powerful Lessons in Branding
- April 17, 2019
- Posted by: TRWCBlogger
- Category: Branding
Coca-Cola didn’t become a global brand overnight and it has had its share of marketing mistakes. However, its success offers a lot of insight to businesses looking to build a solid and successful brand. When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke
6 Ways to Differentiate Your Business from the Competition
- March 29, 2019
- Posted by: TRWCBlogger
- Category: Branding
Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally
9 Strategies To Revive Your Brand
- March 26, 2019
- Posted by: TRWCBlogger
- Category: Branding
by Mark Di Somma Commoditization is a fact of market. I always remember that great observation by VJ Govindarajan that “Strategy starts dying the moment it is created”. It dies because its (potential) effectiveness dies and with that, its relative value. That idea, transposed to brand is, in reality, what commoditization is: the (slow) death
4 Ways to Differentiate Your Brand in a Congested Marketplace
- March 21, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Samuel Edwards The beauty of free enterprise, capitalism, or whatever you want to call the backbone of an economy is that anyone from anywhere can launch a business. As a result of this freedom, the Marketplace is full of small businesses and locally-owned enterprises. This makes the marketplace congested. This high competition makes it
7 branding mistakes your company should avoid
- March 14, 2019
- Posted by: TRWCBlogger
- Category: Branding
By: Jignesh Gohel our brand is your promise, and it’s important that you build it thoughtfully and deliberately. A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort. There’s
Why Branding Is Important in Marketing
- February 13, 2019
- Posted by: TRWCBlogger
- Category: Branding
By Laura Lake Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects
Why Is It Important To Brand Your Business?
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
If you’re running a business, you most certainly see yourself wearing more than one hat. You work tirelessly to build a strong customer base, supervise a workforce and, at the same time, ensure that your financial commitments are met. It can sometimes be difficult to define your priorities at work. Every task seems to be
Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand
- December 21, 2018
- Posted by: TRWCBlogger
- Category: Branding
Giovanni Marsico Lady Gaga is on fire … again. With her recent breakthrough performance in A Star Is Born, she is generating a lot of Oscar buzz. In the film, Gaga plays Ally alongside Bradley Cooper’s Jack — a couple whose personal relationship struggles as Ally’s professional life takes off. With many publications betting she
How a Business Can Create and Maintain a Good Reputation
- July 25, 2018
- Posted by: Editor
- Category: Branding, Reputation Management
Creating a good reputation takes time and effort and it can be something that’s lost in an instant. However, there are a number of things you can do to help your business build its rep and keep it for the long term and we’re going to take a closer look at them. Check out These