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5 Tips to Improve Your Marketing Mix
- December 14, 2020
- Posted by: TRWCBlogger
- Category: Marketing
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It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front
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7 Keys to Hiring Your Start-up’s First Employee
- November 4, 2020
- Posted by: TRWCBlogger
- Category: Business
Hiring your first employee is a huge step for your start-up. In addition to the sudden sense of responsibility (you’re now in charge of someone else’s livelihood!), it’s a strong signal that your company has real merit: Someone has chosen to turn down other opportunities to help make your idea happen. And in many cases,
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How To Create A Marketing Plan
- October 19, 2020
- Posted by: TRWCBlogger
- Category: Marketing, Uncategorized
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even if you are doing no big paid marketing or display campaigns. The number of users you can attract, how much
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6 Reasons Why You Need an Email List
- October 14, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing
Do you receive regular emails from a particular organization? Many of us can attest to receiving unsolicited emails from several organisations and businesses all seeking to gain our attention, and hopefully, our patronage. For a business owner with a website, building an email list can be an effective tool in reaching thousands of prospective clients.
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How Can Businesses Adapt To A Rapidly Changing World?
- October 12, 2020
- Posted by: TRWCBlogger
- Category: Business
In order to confront the rapidly-evolving world around us, you need to have a system in place to adapt with the changes. It’s no secret the world has been changing before our eyes. After all, the world is a living thing— change and growth are only natural. So then, how do you find the best
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How to Use Social Media Stories to Promote Your Business
- September 25, 2020
- Posted by: TRWCBlogger
- Category: Digital Marketing, Social Media
By Matthew Fritschle Today’s marketplace is saturated with so many brands that getting your voice heard above all the noise is akin to completing a Herculean Labor. If that’s not bad enough, you also have just as many new businesses trying to make their own mark in the already cluttered environment we call the internet.
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Protecting Brand Reputation in the Age of Social Media
- September 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By David Benady Robust risk assessment and a well-rehearsed crisis management strategy are essential in today’s social-media world to protect valuable brand reputation if disaster strikes From Volkswagen to TalkTalk, companies are learning that a brand’s reputation is hard won, but easily lost. The damage to a brand’s public esteem from a scandal, disaster or accident
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Why Customer Service Is So Important For Your Branding
- September 13, 2020
- Posted by: TRWCBlogger
- Category: Branding
Exceptional customer service is an aspect of business ownership that people know is important but it can quickly fall to the wayside once things get busy. It’s easy to get wrapped up in constantly trying to get more customers but your current customers also need to feel taken care of. Many business owners toss aside
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5 Common Market Research Mistakes to Avoid
- September 11, 2020
- Posted by: TRWCBlogger
- Category: Competitive research
Companies have come to rely on market research to gain insight on customer attitudes and behavior, with the ultimate goal of improving the bottom line. However, making sense of all that researched data is just as important as collating quality information. You need to interpret it thoughtfully and view it from an objective lens to
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9 Huge Mistakes You Don’t Know You Are Making on Social Media
- July 15, 2020
- Posted by: TRWCBlogger
- Category: Social Media
By Kim Garst, Founder and CEO of Boom! Social Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently