Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted saw social media as important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than…
The key to business success? A loyal customer base. In today’s competitive marketplace, building a loyal customer base is more important than ever. Not only do loyal customers spend more money with your business, but they also spread the word about your products and services to their friends and family. But what exactly is customer…
According to research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. So what does all this mean for your business? Simple: If you don’t already…
The world is evolving digitally daily, and people want to build their own personal brands. But who is a content creator? A content creator is someone who produces entertaining or educational content that gives answers to the interests and challenges of a target audience. Content may be in the form of tweets, captions, blogs, or…
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as strong as they…
One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter. To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal….
The initial motive of social media engagement was for interaction between acquaintances. But it was adopted by businesses that wanted to take advantage of a popular new communication trend to reach out to clients/customers. The power of social media is the ability to connect and share information with anyone – and with many people at…