How to Enhance Your Brand Value With a Well-Told Story
| | | | | | | |

How to Enhance Your Brand Value With a Well-Told Story

ByTRWCBlogger

Brand value is the quality that you want your product consumers to connect with in their perception of your brand. It is what your brand means to them. That is, your consumers’ positive perception. A brand is a composite of values which constitute customers’ perception. The value proposition of the Toyota brand is ‘Good Thinking,…

TRW Consult Engaged to Run #GEJAchievements Campaign

TRW Consult Engaged to Run #GEJAchievements Campaign

ByTRWCBlogger

TRW Consult was sought for and contracted to run a focused campaign for the Presidency, which would attempt to correct the anomalies of 6 years by acquainting Nigerians about the achievements of the GEJ Administration with record-breaking results. With the Presidential election long concluded and the results known to all of us, we nonetheless derive…

TCC Campaign: We Delivered, and Excellently Too!

TCC Campaign: We Delivered, and Excellently Too!

ByTRWCBlogger

The campaign was a 2-week pilot for The Chair Centre Group structured to increase the brand visibility of The Chair Centre Group through strategic seasonal message deployment on YouTube, Google, mobile devices and selected high-traffic sites in Nigeria. Online adverts and social media campaigns are the -ing thing now, as they are cheaper (compared to…